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	<title>Jon On Tech &#187; Jon Marks</title>
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	<link>http://jonontech.com</link>
	<description>Confessions of a Paid Content Bastard</description>
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		<title>Broken Bones, Good Deals and My Daddy</title>
		<link>http://jonontech.com/2010/08/31/broken-bones-good-deals-and-my-daddy/</link>
		<comments>http://jonontech.com/2010/08/31/broken-bones-good-deals-and-my-daddy/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 20:29:15 +0000</pubDate>
		<dc:creator>Jon Marks</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[contract]]></category>
		<category><![CDATA[doctor]]></category>
		<category><![CDATA[negotiation]]></category>
		<category><![CDATA[procurement]]></category>
		<category><![CDATA[vendor]]></category>

		<guid isPermaLink="false">http://jonontech.com/?p=1762</guid>
		<description><![CDATA[Gather round, children. Let me tell you about my Dad. He's a wonderful, smart man. He taught me to play chess when I was 3. He is also an orthopaedic surgeon, which means he fixes broken bones and things. He worked for many many many years in government hospitals until, about ten years ago, he moved from the operating theatre to the courtrooms, working in the medico-legal world.]]></description>
			<content:encoded><![CDATA[<blockquote class="dylan"><p>I don&#8217;t have the strength<br />
To get up and take another shot<br />
And my best friend, my doctor<br />
Won&#8217;t even say what it is I&#8217;ve got<br />
- JUST LIKE TOM THUMB&#8217;S BLUES</p></blockquote>
<p>Gather round, children. Let me tell you about my Dad. He&#8217;s a wonderful, smart man. He taught me to play chess when I was 3. He is also an <a href="http://en.wikipedia.org/wiki/Orthopedic_surgery">orthopaedic surgeon</a>, which means he fixes broken bones and things. He comes from a long line of doctors, which I broke when I turned out to be a computer geek. He worked for many many many years in government hospitals until, about ten years ago, he moved from the operating theatre to the courtrooms, working in the <a href="http://www.medico-legalsociety.org.uk/index.asp">medico-legal</a> world.</p>
<p>Here is how it works. Someone gets injured somehow. In South Africa where I grew up, it is normally a car accident. South Africa has one of the worst road safety records in the world. It is often <a href="http://en.wikipedia.org/wiki/Whiplash_(medicine)">whiplash</a>. Don&#8217;t ever get my Dad started on whiplash. Seriously.</p>
<p>Anyway, the insurance companies need to reimburse the victim for medical bills, loss of earnings, psychological trauma and other goodies. And this is where it gets tricky &#8211; you need to put a dollar (or ZAR) value onto all of this. It is complicated even more when some victims (either fraudulenty, subconsciously or due to lawyer&#8217;s pressure) fake or exaggerate their situations.</p>
<p style="text-align: center;"><a href="http://jonontech.com/wp-content/uploads/2010/08/FDA-vision-test_600.jpg"><img class="aligncenter size-full wp-image-1763" title="FDA-vision-test_600" src="http://jonontech.com/wp-content/uploads/2010/08/FDA-vision-test_600.jpg" alt="" width="420" height="488" /></a></p>
<p>Which is where the experts come in. Both the insurance fund lawyer and the victim&#8217;s lawyer need to ensure that they have medical experts on their benches. And here is the cool bit. All the senior orthopods in South Africa know and respect one another. Most of them will represent both the patient or the insurance fund &#8211; they don&#8217;t play favourite.</p>
<p>So the two doctors will sit in the courtroom, recognise each other, and think to themselves &#8220;Oh look, they&#8217;ve got Doctor {insert name here} . He&#8217;s a good guy who knows his shit and will fairly represent the situation.&#8221; And, more often than not, they&#8217;ll quickly come to a fair and equitable agreement. The doctors normally don&#8217;t even open their mouths in court. They just sit there like finely tuned bullshit detectors and only get involved when the bullshit levels rise. However, if either side lacks a respected expert, things can drag on a whole lot longer and end in a mess. Of course this isn&#8217;t always the case but, as I understand it, it is pretty close.</p>
<p>So what? Well here is my point. I&#8217;ve recently been engaging a lot of third parties product and service vendors. And I&#8217;ve been really fortunate to work with people from these companies that really really know what they&#8217;re doing. And, they seem to think I know what I&#8217;m doing. Which has made the entire process quick, painless and fair. Both sides know what a fair day rate for consultants is. Both sides know which products are real and needed for the solution, and can smell <a href="http://en.wikipedia.org/wiki/Snake_oil">snakeoil</a> a mile away.</p>
<p>So, the moral of the story. When engaging third parties, make sure that you have someone on your team that knows the industry backwards, and make sure the third party knows that you know. Secondly, make sure that the third party has someone that knows their industry backwards and doesn&#8217;t just sprout hot air.</p>
<p>You&#8217;ll save yourself a fuckload of time and stress. Trust me. I&#8217;m a Doctor&#8217;s son.</p>
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		<title>Drifting Yellow Dots &#8211; Gartner CMS MQ 2010</title>
		<link>http://jonontech.com/2010/08/27/drifting-yellow-dots-gartner-cms-mq-2010/</link>
		<comments>http://jonontech.com/2010/08/27/drifting-yellow-dots-gartner-cms-mq-2010/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 22:08:32 +0000</pubDate>
		<dc:creator>Jon Marks</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[alterian]]></category>
		<category><![CDATA[autonomy]]></category>
		<category><![CDATA[coremedia]]></category>
		<category><![CDATA[day]]></category>
		<category><![CDATA[EPiServer]]></category>
		<category><![CDATA[fatwire]]></category>
		<category><![CDATA[gartner]]></category>
		<category><![CDATA[oracle]]></category>
		<category><![CDATA[quadrant]]></category>
		<category><![CDATA[sdl]]></category>
		<category><![CDATA[sitecore]]></category>
		<category><![CDATA[tridion]]></category>
		<category><![CDATA[vignette]]></category>

		<guid isPermaLink="false">http://jonontech.com/?p=1753</guid>
		<description><![CDATA[Lordy, has it been a year already? Sure has. The 2010 Gartner Magic Quadrant for WCM is out. You can get the report here courtesy of our friends at SiteCore. As usual it is worth a read, but here are the juicy bits.]]></description>
			<content:encoded><![CDATA[<blockquote class="dylan"><p>I began to think what a deed I&#8217;d done.<br />
I grabbed my hat and I began to run.<br />
I made a god run but I ran too slow;<br />
They overtook me down in Jericho<br />
- IN SEARCH OF LITTLE SADIE</p></blockquote>
<p>Lordy, has it been a year already? Sure has. The 2010 Gartner Magic Quadrant for WCM is out. You can <a href="http://www.sitecore.net/Products/Resources/whitepapers/Gartner-Magic-Quadrant.aspx">get the report here</a> courtesy of our friends at SiteCore. As usual it is worth a read, but here is the juicy bit:</p>
<p><a href="http://jonontech.com/wp-content/uploads/2010/08/wcmmq20101.png"><img class="aligncenter size-medium wp-image-1755" title="wcmmq2010" src="http://jonontech.com/wp-content/uploads/2010/08/wcmmq20101-279x300.png" alt="" width="279" height="300" /></a></p>
<p>I&#8217;ve marked the guys that have improved a reasonable amount with a green line, indicating  where they&#8217;ve moved to since 2009. No-one has really slipped, although a few have vanished. EMC have given up on WCM and are partnering with Fatwire instead. <a href="http://jonontech.com/2009/05/06/omg-open-text-buy-grandpa-vignette/">Vignette</a> and Nstein are also now part of the Open Text dot. Expect to see <a href="http://jonontech.com/2010/07/28/a-fine-day-for-adobe/">Day replaced by Adobe</a> on here in 2011.</p>
<p>They&#8217;ve stuck with the same Big Three (Oracle, Automony/Interwoven and Open Text) in the lead as last time. Two other Big Guys &#8211; Microsoft and IBM &#8211; are inching closer to the Leader Quadrant. It does seem that to be near the top of the &#8220;ability to execute&#8221; axis, you need to be a massive company and have technology that is at least ten years old. I <a href="http://jonontech.com/2009/08/10/what-has-the-ministry-of-magic-quadrants-got-against-me/">ranted about this last year</a>, and the same thoughts apply. I should point out that this dimension is defined as &#8220;<em>how well a vendor sells and supports its WCM products and services</em>&#8220;, not on the success of implementations or happiness of customers. If you want to get the products with the most marketing dollars behind them, this is the axis for you.</p>
<p>The Open Text logic still confounds me. Here is how I see it. In 2009, Open Text was one of the three leaders, based on what I can only assume was The Product Formerly Known As RedDot. Vignette and Nstein were lingering in the shitty quadrant (VIGN on the border, admittedly). So my only conclusion is that RedDot was the favoured product in the eyes of Gartner. However, my spider senses (and OTEX staff layoffs) tell me RedDot is on its way out and the Vignette WCM product is the Chosen One. So I&#8217;d have expected the Gartner folk to move OTEX further into the danger zone, but the uncertainly and product direction have actually given them a boost.</p>
<p>The tussle between the younger upstarts is as close as ever. The Java vendors (FatWire and Day) have gained slightly on the .NET ones (SiteCore, Ektron). The Java/.NET hybrid, SDL, keeps its nose in front. I think we&#8217;ll see bigger gaps in 2011.</p>
<p>Last year, I noted that poor EPiServer had got a bit of a raw deal. That&#8217;s been fixed. I&#8217;ve always felt they should be sitting right next to SiteCore on this thing. And CoreMedia also got a big bonus. Alterian got a little boost, but they&#8217;re still in the quadrant of despair.</p>
<p>There are two new vendors on there, Atex and Dynamicweb. I&#8217;ve heard of the latter but never seen them. And only heard of Atex when they aquired Polopoly as few years ago. Never seen their product either, so not comments here.</p>
<p>Still no Open Source vendors on here, for the same revenue related reasons as last time. I&#8217;m not going over all that again.</p>
<p>Most of these little yellow dots haven&#8217;t drifted very far in a year &#8211; the report is pretty similar despite the M&amp;A activity that has kept us bloggers busy. So pretty much a repeat of last year. And, like last year, here is hoping Gartner&#8217;s lawyers don&#8217;t serve me any takedown notices.</p>
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		<title>It Can All Change In A ChartBeat</title>
		<link>http://jonontech.com/2010/08/24/it-can-all-change-in-a-chartbeat/</link>
		<comments>http://jonontech.com/2010/08/24/it-can-all-change-in-a-chartbeat/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 23:24:55 +0000</pubDate>
		<dc:creator>Jon Marks</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[chartbeat]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jonontech.com/?p=1740</guid>
		<description><![CDATA[It's pretty addictive watching your blog stats, isn't it? Remember when Google Analytics came to town and instead of waiting days to see traffic reports, you could see updates in mere hours. On a good day, you could sometimes see things in 15 minutes. Well, GA, there is a new new kid on the block, he shows you data in real time, and his name is <a href="http://chartbeat.com/">chartbeat</a>.
]]></description>
			<content:encoded><![CDATA[<blockquote class="dylan"><p>The joint is jumpin&#8217;<br />
It&#8217;s really somethin&#8217;<br />
The beat is pumpin&#8217;<br />
My heart is thumpin&#8217;<br />
Spent my money on you honey<br />
- HAD A DREAM ABOUT YOU, BABY</p></blockquote>
<p>It&#8217;s pretty addictive watching your blog stats, isn&#8217;t it? Remember when Google Analytics came to town and instead of waiting days to see traffic reports, you could see updates in mere hours. On a good day, you could sometimes see things in 15 minutes. Well, GA, there is a new new kid on the block, he shows you data in real time, and his name is <a href="http://chartbeat.com/">chartbeat</a>.</p>
<p><a href="http://jonontech.com/wp-content/uploads/2010/08/chartbeat_media_logo.png"><img class="aligncenter size-full wp-image-1743" title="chartbeat_media_logo" src="http://jonontech.com/wp-content/uploads/2010/08/chartbeat_media_logo.png" alt="" width="318" height="54" /></a></p>
<p>I&#8217;d never heard of it until last week when I was lucky enough to meet the cool folk at <a href="http://betaworks.com/">betaworks</a> (@Borthwick and @aweissman). These guys don&#8217;t mess around &#8211; they&#8217;re behind such social media hits as <a href="http://tweetdeck.com/">TweetDeck</a>, <a href="http://bit.ly/">bit.ly</a> and <a href="http://twitterfeed.com/">twitterfeed</a>. You heard it here first &#8211; chartbeat is going to be big.</p>
<p>It&#8217;s really easy to get started &#8211; you just stick a couple of JavaScript tags onto all your pages a.l.a. Google Analytics, and you are done. The reports you get are much simpler than those from GA, but it is really real time. You can see the visitors on your site within a couple of seconds of their arrival. I wrote a <a href="http://jonontech.com/2010/08/23/drupal-lawsuits-and-a-peruvian-prostitute/">test link bait post (sorry)</a>, tweeted it, and saw my 17 concurrent visitors within seconds.</p>
<div id="attachment_1744" class="wp-caption aligncenter" style="width: 310px"><a href="http://jonontech.com/wp-content/uploads/2010/08/chartbeatscreen1.png"><img class="size-medium wp-image-1744" title="chartbeatscreen1" src="http://jonontech.com/wp-content/uploads/2010/08/chartbeatscreen1-300x240.png" alt="" width="300" height="240" /></a><p class="wp-caption-text">Visitors to your site in real time. Notice one person is writing a comment. Click for large image.</p></div>
<p>But there is more. GA simply registers a hit when a page is loaded. chartbeat has a heartbeat and chats to the server every couple of seconds. This means that it can more accurately measure time spent on the site, user actions like scrolling (giving a nice scroll depth metric), and even keypresses. In the screenshot above, you&#8217;ll see one person is writing &#8211; they were leaving a comment at the time.</p>
<div id="attachment_1746" class="wp-caption aligncenter" style="width: 310px"><a href="http://jonontech.com/wp-content/uploads/2010/08/chartbeatscreen3.png"><img class="size-medium wp-image-1746" title="chartbeatscreen3" src="http://jonontech.com/wp-content/uploads/2010/08/chartbeatscreen3-300x227.png" alt="" width="300" height="227" /></a><p class="wp-caption-text">Typical detail page. Gotta love the scroll depth and engagement indicators</p></div>
<p>It also comes with a nice preintegration with <a href="http://www.backtype.com/">backtype</a>. This searches the social media buzz of the interwebs and reports activity as part of your report. When @izahoor, @theg, @irina_guseva, @cmsreport and @kevinc2003 were kind enough to retweet my horseshit blog post, I saw my dashboard get a bit busier and saw their link love appear shortly afterwards in the backtype console. Good stuff.</p>
<div id="attachment_1745" class="wp-caption aligncenter" style="width: 310px"><a href="http://jonontech.com/wp-content/uploads/2010/08/chartbeatscreen2.png"><img class="size-medium wp-image-1745" title="chartbeatscreen2" src="http://jonontech.com/wp-content/uploads/2010/08/chartbeatscreen2-300x204.png" alt="" width="300" height="204" /></a><p class="wp-caption-text">Nice integration with backtype. Click for large image.</p></div>
<p>It has an <a href="http://chartbeat.pbworks.com/">API</a> and a bucket of prebuilt <a href="http://chartbeat.com/sitewidgets/">widgets</a>. I haven&#8217;t had time to play with these, but I might add a widget here soon. The downside being, of course, it would pretty much always say &#8220;1 user currently viewing this page&#8221;. And that would be you.</p>
<p>It gets better. chartbeat even monitors the health of your site. While I was testing, <a href="http://jonontech.com/2010/05/18/godaddy-godaddy-you-bastards-im-through/">my dickhead hosting company GoDaddy</a> had yet another embolism, and my site flatlined for about 5 minutes. But unlike the previous million times this happened, it didn&#8217;t die silenty. I got a nice email from chartbeat informing me of the tragedy. Also, it tells you how long a page took to load for each user. 20 seconds isn&#8217;t great, GoDaddy. And yes, it has a free iPhone app too.</p>
<p><a href="http://jonontech.com/wp-content/uploads/2010/08/cbiPhone.jpg"><img class="aligncenter size-medium wp-image-1751" title="cbiPhone" src="http://jonontech.com/wp-content/uploads/2010/08/cbiPhone-200x300.jpg" alt="" width="200" height="300" /></a></p>
<p>Because I&#8217;m a social media guru who understands transparancy and douchebaggery, I&#8217;ve shared my wonderful stats with the world. So have a look at <a href="http://chartbeat.com/dashboard2/?url=jonontech.com&amp;k=c59ec106fbe4b408ff964fea71bf65a9#">my chartbeat dashboard</a>.</p>
<p>You do have to pay a small fee for all this goodness, but it is money well spent. Buy it. Finally, a huge nod to <a href="http://twitter.com/arctictony">@arctictony</a> for helping me out.</p>
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		<title>Drupal, Lawsuits and a Peruvian Prostitute</title>
		<link>http://jonontech.com/2010/08/23/drupal-lawsuits-and-a-peruvian-prostitute/</link>
		<comments>http://jonontech.com/2010/08/23/drupal-lawsuits-and-a-peruvian-prostitute/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 20:42:15 +0000</pubDate>
		<dc:creator>Jon Marks</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[bastard]]></category>
		<category><![CDATA[con]]></category>
		<category><![CDATA[liar]]></category>
		<category><![CDATA[linkbait]]></category>
		<category><![CDATA[whore]]></category>

		<guid isPermaLink="false">http://jonontech.com/?p=1730</guid>
		<description><![CDATA[Sorry, so very sorry, dear reader. This isn't a real post. But it is research for a real post. You see, I'm test driving a new analytics package which, on first impressions, is awesome. Problem is, my blog doesn't get enough traffic to make any screenshots interesting. Which is why you are here.]]></description>
			<content:encoded><![CDATA[<blockquote class="dylan"><p>Hang on to your woman if you got one<br />
Remember in El Paso, once, you shot one.<br />
She may have been a whore, but she was a hot one<br />
- BILLY</p></blockquote>
<p>Sorry, so very sorry, dear reader. This isn&#8217;t a real post. But it is research for <a href="http://jonontech.com/2010/08/24/it-can-all-change-in-a-chartbeat/">a real post</a>. You see, I&#8217;m test driving a new analytics package which, on first impressions, is awesome. Problem is, my blog doesn&#8217;t get enough traffic to make any screenshots interesting. Which is why you are here.</p>
<p>So, before you leave, browse around and read some shit. It&#8217;s all in the interest of science. Retweet it, leave a comment, tell your friends and make my screenshots the busiest darn screenshots any analytics review ever had. If you&#8217;re very very lucky, you might even notice your visit in a picture in my next post.</p>
<p><a href="http://jonontech.com/wp-content/uploads/2010/08/linkbait.png"><img class="aligncenter size-full wp-image-1731" title="linkbait" src="http://jonontech.com/wp-content/uploads/2010/08/linkbait.png" alt="" width="476" height="214" /></a></p>
<p>Let&#8217;s see if 1337 Twitter followers are worth anything. I&#8217;m serious. I&#8217;ve got elite followers. And I&#8217;m sure I&#8217;ll lose a whole bunch of them pretty damn soon.</p>
<p><strong>UPDATE</strong>: You can read the real blog post now &#8211; <a href="http://jonontech.com/2010/08/24/it-can-all-change-in-a-chartbeat/">It Can All Change In a ChartBeat</a>. And I only lost 2 Twitter followers. Fuck &#8216;em.</p>
<p><a href="http://jonontech.com/wp-content/uploads/2010/08/l3371.png"><img class="aligncenter size-full wp-image-1737" title="l337" src="http://jonontech.com/wp-content/uploads/2010/08/l3371.png" alt="" width="636" height="178" /></a></p>
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		<title>Painting the Analytics World Blue</title>
		<link>http://jonontech.com/2010/08/13/painting-the-analytics-world-blue/</link>
		<comments>http://jonontech.com/2010/08/13/painting-the-analytics-world-blue/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 21:18:37 +0000</pubDate>
		<dc:creator>Jon Marks</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[coremetrics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ibm]]></category>
		<category><![CDATA[omniture]]></category>
		<category><![CDATA[unica]]></category>
		<category><![CDATA[webtrends]]></category>

		<guid isPermaLink="false">http://jonontech.com/?p=1720</guid>
		<description><![CDATA[We've got some more BlueWashing going on. IBM announced today that they're acquired analytics and marketing vendor Unica for $480 million. It seems like a lot of cash to me, but then again IBM have got plenty and what do I know. I do know it follows quite shortly after they bought pure analytics vendor CoreMetrics.]]></description>
			<content:encoded><![CDATA[<blockquote class="dylan"><p>I already assumed<br />
That we&#8217;re in the felony room<br />
But I ain&#8217;t a judge, you don&#8217;t have to be nice to me<br />
But please tell that<br />
To your friend in the cowboy hat<br />
You know he keeps on sayin&#8217; ev&#8217;rythin&#8217; twice to me<br />
- SHE&#8217;S YOUR LOVER NOW</p></blockquote>
<p>We&#8217;ve got some more BlueWashing going on. <a href="http://www.computerworld.com/s/article/9180682/Update_IBM_buying_Unica_for_480M">IBM announced today</a> that they&#8217;re acquired analytics and marketing vendor Unica for $480 million. It seems like a lot of cash to me, but then again IBM have got plenty and what do I know. I do know it follows quite shortly after they bought pure analytics vendor CoreMetrics.</p>
<p style="text-align: center;"><a href="http://jonontech.com/wp-content/uploads/2010/08/ibm_unica_coremetrics.jpg"><img class="aligncenter size-full wp-image-1723" title="ibm_unica_coremetrics" src="http://jonontech.com/wp-content/uploads/2010/08/ibm_unica_coremetrics.jpg" alt="" width="456" height="152" /></a></p>
<p>The &#8220;<a href="http://blog.unica.com/farewell-to-coremetrics-and-web-analytics-as-you-knew-it/">Farewell to Coremetrics and Web Analytics as you knew it</a>&#8221; post from the Unica blog (two months ago) is quite interesting in retrospect:</p>
<blockquote><p>Now, IBM’s acquisition of Coremetrics follows suit as IBM folds Coremetrics into Websphere with the likely intention of making it part of the Websphere eCommerce technology stack.</p>
<p>With no major standalone contenders remaining in the market (WebTrends had signaled their interest in getting acquired) prospective web analytics buyers must evaluate the core competencies of the parent company in order to determine the best match for their current and future needs.</p>
<p><strong>IBM does NOT appear to be making a play for a broader analytics offering</strong></p></blockquote>
<p>The wise seem to be saying that IBM isn&#8217;t actually going to bother marketing either Unica or CoreMetrics, but rather just add them into the already vast IBM Suite. Which effectively mean they&#8217;re being withdrawn from the Analytics battlefield. If that is the case, then the three players that will be slugging it out will be Adobe Omniture, Google Analytics and WebTrends. And although WebTrends are alledgely not trying to put themselves up for sale, I suspect they might be gobbled up quite soon. Maybe AAPL will feel left out of an Adobe vs Google slugfest, and buy WebTrends just to join the fracas. Maybe we should count Nedstat too, but I don&#8217;t see much of them. Or have they already been bought?</p>
<p>I&#8217;m the kind of guy that likes to believe the <a href="http://en.wikipedia.org/wiki/HAL_9000#Origin_of_name">IBM &lt;-&gt; HAL</a> thing (although Arthur denies it), and I&#8217;ve got this vision of poor IBM acquired vendors trying to wriggle free of the corporation. For no good reason, let&#8217;s end on this:</p>
<blockquote><p>Dave Bowman: Open the pod bay doors, HAL.<br />
HAL: I&#8217;m sorry, Dave. I&#8217;m afraid I can&#8217;t do that.</p></blockquote>
<p><a href="http://jonontech.com/wp-content/uploads/2010/08/2001-SPACE-ODYSSEY.jpg"><img class="aligncenter size-full wp-image-1725" title="2001 SPACE ODYSSEY" src="http://jonontech.com/wp-content/uploads/2010/08/2001-SPACE-ODYSSEY.jpg" alt="" width="450" height="250" /></a></p>
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		<title>My Midlife Crisis Catalyst</title>
		<link>http://jonontech.com/2010/08/07/my-midlife-crisis-catalyst/</link>
		<comments>http://jonontech.com/2010/08/07/my-midlife-crisis-catalyst/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 20:23:48 +0000</pubDate>
		<dc:creator>Jon Marks</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[This Blog]]></category>
		<category><![CDATA[civilization]]></category>
		<category><![CDATA[games]]></category>

		<guid isPermaLink="false">http://jonontech.com/?p=1711</guid>
		<description><![CDATA[A friend of mine just reintroduced me to my favourite game of all time. A curse on all of his houses. Civilization Revolution is out on iOS and, the bad news is, it is as good and addictive as ever. I don't play games any more, trying to balance my time between my kids, my job, my blog and the odd bit of sleep. That's all about to go to hell.]]></description>
			<content:encoded><![CDATA[<blockquote class="dylan"><p>Come you masters of war<br />
You that build all the guns<br />
You that build the death planes<br />
You that build the big bombs<br />
- MASTERS OF WAR</p></blockquote>
<p>A friend of mine just reintroduced me to my favourite game of all time. A curse on all of his houses. <em><a href="http://www.macworld.com/appguide/article.html?article=142206">Civilization Revolution</a></em> is available on iOS and, the bad news is, it is as good and addictive as ever. It&#8217;s actually been around for almost a year, but I was blissfully unaware. I don&#8217;t play games any more, trying to balance my life between my kids, my job, my drinking, my blog and the odd bit of sleep. That&#8217;s all about to go to hell.</p>
<p>I&#8217;ve given it a try and it rocks. I feel like I&#8217;m 18 again when all I had to do was play <em>Civilization I</em>, go out and get drunk, play some more, drinks some more, write some pretty easy university maths exams, and play even more. But two decades later, I&#8217;m told I have &#8220;responsibilities&#8221;. I&#8217;ve got a bad feeling that this week the kids are going to go feral, my wife will leave me, the fridge will fester, and I&#8217;ll get fired.</p>
<p><a href="http://jonontech.com/wp-content/uploads/2010/08/Civilization_for_iPhone.jpg"><img class="aligncenter size-full wp-image-1712" title="Civilization_for_iPhone" src="http://jonontech.com/wp-content/uploads/2010/08/Civilization_for_iPhone.jpg" alt="" width="480" height="320" /></a></p>
<p>But a man has gotta do what a man has gotta do. The game won&#8217;t beat itself on Emperor level, you know. Those asshat Greeks need to be taught a lesson, the shifty Aztecs can&#8217;t be trusted, and Ghengis Khan is really, really pissing me off. So until I&#8217;ve sorted that out, you won&#8217;t be seeing much on this blog. £3.99 is a small price to pay for your life to fall apart. <a href="http://itunes.apple.com/us/app/civilization-revolution/id324563544?mt=8">Buy it</a>, you know you want to.</p>
<p>[<b>UPDATE</b>]: The iPhone version went FREE the day after I flushed £3.99 down the bog. Makes my time-stealing, money-stealing friend that ruined my life even more of a ballsack. At least the rest of you can have your midlife crisis for free.</p>
<p><a href="http://jonontech.com/wp-content/uploads/2010/08/CivFullMap.jpg"><img class="aligncenter size-full wp-image-1713" title="CivFullMap" src="http://jonontech.com/wp-content/uploads/2010/08/CivFullMap.jpg" alt="" width="480" height="320" /></a></p>
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		<title>Warning: Acquisitions May Cause Dizziness, Vomiting, Nausea and Diarrhea</title>
		<link>http://jonontech.com/2010/08/04/warning-acquisitions-may-cause-dizziness-vomiting-nausea-and-diarrhea/</link>
		<comments>http://jonontech.com/2010/08/04/warning-acquisitions-may-cause-dizziness-vomiting-nausea-and-diarrhea/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 21:41:00 +0000</pubDate>
		<dc:creator>Jon Marks</dc:creator>
				<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[autonomy]]></category>
		<category><![CDATA[interwoven]]></category>
		<category><![CDATA[mental]]></category>
		<category><![CDATA[open text]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[reddot]]></category>
		<category><![CDATA[vignette]]></category>

		<guid isPermaLink="false">http://jonontech.com/?p=1695</guid>
		<description><![CDATA[Where there is smoke, there is fire. In this case, it'll be a shitstorm of a fire that'll consume everything useful in it's path. A bit like a Scorched Earth Campaign of Content Management. Of course I'm talking about the Autonomy/Open Text speculation, which isn't actually going to happen. Surely.]]></description>
			<content:encoded><![CDATA[<blockquote class="dylan"><p>All the tired horses in the sun<br />
How&#8217;m I supposed to get any ridin&#8217; done? Hmm.<br />
- ALL THE TIRED HORSES</p></blockquote>
<p>Where there is smoke, there is fire. In this case, it&#8217;ll be a shitstorm of a fire that&#8217;ll consume everything useful in it&#8217;s path. A bit like a <a href="http://en.wikipedia.org/wiki/Scorched_earth">Scorched Earth</a> Campaign of Content Management.</p>
<p>Of course I&#8217;m talking about the Autonomy/Open Text speculation <a href="http://akbaspost.blogspot.com/2010/07/autonomy-to-announce-large-acquisition.html">here</a> (@hakana), <a href="http://bigmenoncontent.com/2010/07/26/musings-on-possible-autonomy-opentext-acquisition/">here</a> (@ldallasBMOC) and <a href="http://wordofpie.com/2010/07/29/acquisition-fever/">here</a> (@piewords). In truth, the few rumours are, according to the crowds, highly unlikely to have any substance so this whole post is a waste of time. Apart from photos of CEOs in bed with hookers, no-one in Twitterville can produce a single good reason for it that I can swallow. But if this post even slightly reduces the miniscule chance of this joke of a deal materialising, it&#8217;s time well spent.</p>
<div id="attachment_1702" class="wp-caption aligncenter" style="width: 345px"><a href="http://jonontech.com/wp-content/uploads/2010/08/BadEngineering.png"><img class="size-full wp-image-1702" title="BadEngineering" src="http://jonontech.com/wp-content/uploads/2010/08/BadEngineering.png" alt="" width="335" height="287" /></a><p class="wp-caption-text">The whole is less than the sum of the parts</p></div>
<p>Onward. It&#8217;s pretty clear there is no way that this deal could make a new sale more likely. The number of different CMS and search products The Firm would have warrants the invention of a new Collective Noun. How about a Gaggle of Products? Or Confusion of Products. Or Mindfuck of Products? Should some poor customer go through a vendor selection exercise and pick Opentonomytext, they&#8217;d need to go through another one to pick the product. Ain&#8217;t gonna happen.</p>
<p>And the poor existing customers. Following the Open Text/Vignette deal, many poor customers are still wondering whether or when their product will be discontinued. They&#8217;re playing Russian Roulette with about 2 bullets in the chamber. If this deal happens, they&#8217;ll have about 4 bullets. Some will jump ship, so the whole idea of creating a maintenance revenue cash cow doesn&#8217;t make sense either. In simple maths terms: (Autonomy Maintenance 2011) + (Open Text Maintenance 2011) &lt; (Opentonomytext Maintenance 2011).</p>
<p>Spare a thought for the search engineers at Vignette. They OEM&#8217;ed Autonomy as their search for years. &#8220;Best of Breed&#8221;, they all cried. Then arch-rival Interwoven was aquired by Autonomy. &#8220;We&#8217;re not paying our arch rival cash every time we sell a product&#8221;, they  cried. &#8220;Autonomy is a piece of shit. Let&#8217;s embed the Open Text search engine.&#8221; So they did. Hopefully they didn&#8217;t delete the code, cause they may be flipping it back pretty soon.</p>
<p>And spare a thought for yours truly. I&#8217;ve pushed my MS Paint skills to the limit creating the <a href="http://jonontech.com/2010/04/27/superspliced-open-text-logo-updated/">Super Spliced Open Text Logo</a>. I think the only way I could make a logo for the new beast is on a <a href="http://en.wikipedia.org/wiki/M%C3%B6bius_strip">Möbius strip</a>, and I don&#8217;t have any lying around.</p>
<p><a href="http://jonontech.com/wp-content/uploads/2010/08/SuperSpiceDollars.png"><img class="aligncenter size-full wp-image-1700" title="Super Spice Dollars" src="http://jonontech.com/wp-content/uploads/2010/08/SuperSpiceDollars.png" alt="" width="447" height="126" /></a></p>
<p>Now I&#8217;m not saying that the road ahead for either company is paved with gold. But they&#8217;ve both got some good products, some great people and a fair bit of cash. If they roll up their sleeves and innovate, they might just be okay. If they keep playing Pass The Parcel with products that develop more slowly than tectonic plates, they&#8217;re toast. Wait! Hold on a second! What&#8217;s that putrid smell? Oh, look, it&#8217;s an an elephant graveyard. And elephants don&#8217;t make good software. Especially dead ones.</p>
<p>P.S. Remember, this isn&#8217;t actually going to happen. Surely. They&#8217;re gonna buy someone else. Answers on a postcard.</p>
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		<title>A Fine Day For Adobe</title>
		<link>http://jonontech.com/2010/07/28/a-fine-day-for-adobe/</link>
		<comments>http://jonontech.com/2010/07/28/a-fine-day-for-adobe/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 08:56:26 +0000</pubDate>
		<dc:creator>Jon Marks</dc:creator>
				<category><![CDATA[Future of CMS]]></category>
		<category><![CDATA[Ramblings]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[alfresco]]></category>
		<category><![CDATA[boobs]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[day]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[java]]></category>
		<category><![CDATA[livecycle]]></category>
		<category><![CDATA[spain]]></category>
		<category><![CDATA[wcm]]></category>

		<guid isPermaLink="false">http://jonontech.com/?p=1684</guid>
		<description><![CDATA[Finally, finally, an acquisition I think I understand. Adobe have just announced they're buying Day Software (press release) for about USD $240 million - just slightly less than OTEX paid for Vignette. Adobe's re-entry into the CMS game is well overdue.]]></description>
			<content:encoded><![CDATA[<blockquote class="dylan"><p>No, there&#8217;s nothin&#8217; you can send me, my own true love,<br />
There&#8217;s nothin&#8217; I wish to be ownin&#8217;.<br />
Just carry yourself back to me unspoiled,<br />
From across that lonesome ocean.<br />
- BOOTS OF SPANISH LEATHER</p></blockquote>
<p>Finally, finally, an acquisition I think I understand. <a href="http://www.adobe.com/">Adobe </a>have just announced they&#8217;re buying <a href="http://www.day.com/">Day Software</a> (<a href="http://www.adobe.com/aboutadobe/pressroom/pressreleases/pdfs/201007/072810AdobetoAcquireDaySoftware.pdf">press release</a>) for about USD $240 million &#8211; just slightly less than <a href="http://jonontech.com/2009/05/10/will-vignette-give-open-text-food-poisoning/">OTEX paid for Vignette</a>. Adobe&#8217;s re-entry into the CMS game is well overdue. Some might argue that the Creative Suite tools are becoming more CMS like.  They dabbled briefly in it when they aquired Macromedia (remember Contribute, anyone?) and the Product Formally Known As Stellent comes from this line.</div>
<div>This aquisition makes sense from both sides. Kudos to the senior Day team (Erik, David, Kevin, Roy and others) for making Day so attractive. And from Adobe&#8217;s perspective I think it had to be either Day or Alfresco. There aren&#8217;t many independents left, and a Java based technology fits best with them. Many were surprised it wasn&#8217;t Alfresco due to the recent love affair between the two of them. The wise <a href="http://ecmarchitect.com/archives/2010/07/28/1189">ECM Architect, Jeff Potts</a>, says it best so I quote him here:</p>
<blockquote><p>
Honestly, I thought Adobe would acquire Alfresco by the end of last year and I was surprised when it didn’t happen. They had done a big OEM deal making Alfresco part of LiveCycle and they did a gigantic Alfresco implementation as part of standing up Adobe’s acrobat.com site. Heck, Adobe even hosted Alfresco’s community event back in 2008. All small potatoes in the grand scheme of things, I know, but I can’t help but feel like the proud parent who’s daughter brought home a keeper, only to find out the guy’s been dating a hottie from Switzerland the whole time.</p></blockquote>
<p>I must admit I&#8217;m also partly saddened by the news. I rather liked having a few smaller, more nimble independent players. The bigger guys all seem to be getting sidetracked by M&#038;A activity and posturing, and innovation seems to have ground to a halt. I can&#8217;t even begin to get my head around the impending clusterfuck that would be an <a href="http://bigmenoncontent.com/2010/07/26/musings-on-possible-autonomy-opentext-acquisition/">Autonomy Interwoven and</a> <a href="http://bigmenoncontent.com/2010/07/26/musings-on-possible-autonomy-opentext-acquisition/">Open Text merger</a>. If there is any truth to that rumour, put on a hard hat, run for cover and sell your shares in both as quickly as humanly possible. But more on that later perhaps.</p>
<p>I&#8217;m guessing that operationally this merger will affect Day very little, if any, in the short term. Hopefully it just gives them a  bit more money and clout. A few big questions spring to mind, and hopefully we will get clarity on them soon:</p>
<ul>
<li>Day has a good track record contributing to open source projects, particularly the Apache ones. Hopefully this continues.</li>
<li>Will Adobe have any intentions of integrating the Day products with existing Adobe ones, specifically Adobe Content Server and Adobe LiveCycle Enterprise Suite? I hope it is the end of ColdFusion</li>
<li>Will Day integrate even more closely with Adobe&#8217;s other big recent purchase &#8211; Omniture?</li>
<li>Day&#8217;s big event, Ignite, promises <a href="http://www.day.com/day/en/company/news_events/press_releases/dayignite2010.html">iPads to all</a>. I hope the Adobe &#8211; Apple squabbles don&#8217;t interfere with anything.</li>
<li>I hope Day doesn&#8217;t ONLY focus on &#8220;technologies that create and deliver rich online and offline experiences leveraging the ubiquity of Flash and PDF&#8221;. I wonder what the latest Day employee, @kasthomas, makes of this.</li>
<li>Speaking of which, there is a huge amount going on in the publishing industry at the moment around tablets and magazines and shit. Adobe have been in the thick ofthings with the wildly successful Wired App, and CMS is going to be a big part of this. But I&#8217;m not allowed to talk about this right now, am I?</li>
</ul>
<p>Day and Flash have always been close. I remember debating with David whether Flash should be considered a first class citizen of the web. Bigoted me thinks it is a second class citizen. See point 7 in <a href="http://www.slideshare.net/uncled/jboye-presentation-wcm-trends-for-2010">David&#8217;s slide deck</a> below:</p>
<p><a href="http://jonontech.com/wp-content/uploads/2010/07/DayDavid.png"><img class="aligncenter size-full wp-image-1687" title="Day Trends" src="http://jonontech.com/wp-content/uploads/2010/07/DayDavid.png" alt="" width="580" height="415" /></a></p>
<p>In closing, I think it&#8217;s also really important to note that I&#8217;m writing this from a beach in Lanzarote. It hasn&#8217;t been easy to divert my attention from the Spanish Sun, Spanish Sea, Spanish Sangria and Spanish Boobies Bouncing Around, but yours truly belives it is crucial to keep you all abreast of the latest in CMS developments so has taken a hit for the team to write this up. Signing out, and see you all back on the soggy island for <a href="http://www.meetup.com/London-CMS/">#LastThursdayCMS</a> tomorrow night &#8230;</p>
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		<title>The Cloud &#8211; Not A Crock of Shit</title>
		<link>http://jonontech.com/2010/06/21/the-cloud-not-a-crock-of-shit/</link>
		<comments>http://jonontech.com/2010/06/21/the-cloud-not-a-crock-of-shit/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 21:44:22 +0000</pubDate>
		<dc:creator>Jon Marks</dc:creator>
				<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://jonontech.com/?p=1659</guid>
		<description><![CDATA[It was just over a year ago when a younger, more naive Jon declared the The Cloud is a Crock of Shit. Well, I'm a little wiser now and I'm overjoyed to report that, in fact, it isn't. Cloud Computing is very real, and something you need to know about.]]></description>
			<content:encoded><![CDATA[<blockquote class="dylan"><p>Even though a cloud&#8217;s white curtain in a far-off corner flashed<br />
An&#8217; the hypnotic splattered mist was slowly lifting<br />
Electric light still struck like arrows, fired but for the ones<br />
Condemned to drift or else be kept from drifting<br />
- CHIMES OF FREEDOM</p></blockquote>
<p>It was just over a year ago when a younger, more naive Jon declared the <a href="http://jonontech.com/2009/04/21/the-cloud-a-crock-of-shit/">The Cloud is a Crock of Shit</a>. Well, I&#8217;m a little wiser now and I&#8217;m overjoyed to report that, in fact, it isn&#8217;t. Cloud Computing is very real, and something you need to know about. I HEART clouds.</p>
<p style="text-align: center;"><a href="http://jonontech.com/wp-content/uploads/2010/06/heart_cloud.gif"><img class="aligncenter size-medium wp-image-1676" title="heart_cloud" src="http://jonontech.com/wp-content/uploads/2010/06/heart_cloud-300x300.gif" alt="" width="240" height="240" /></a></p>
<p>In my defense, when I wrote my blog post a year ago, 98% of the time the phrase &#8220;The Cloud&#8221; was used it was by people that didn&#8217;t have a clue what it meant. This has now dropped to 44% which means that, more often than not, you should listen to people that say it. Sadly, the number is still about 85% for people with the word &#8220;Sales&#8221; or &#8220;Business&#8221; on their business cards, so continue to ignore them. And the<a href="http://en.wikipedia.org/wiki/Cloud_computing"> wikipedia entry</a>, while improved, is still is desparate need of an update.</p>
<h2>Public Clouds</h2>
<p>So what is Cloud Computing? There are <a href="http://www.independent.co.uk/life-style/gadgets-and-tech/news/what-is-cloud-computing-and-how-do-i-use-it-1896368.html">lots</a> <a href="http://communication.howstuffworks.com/cloud-computing.htm">of</a> <a href="http://www.the-network-effect.com/">definitions</a> <a href="http://gigaom.com/2009/04/11/6-half-truths-about-the-cloud/">out</a> <a href="http://www.infoworld.com/d/cloud-computing/what-cloud-computing-really-means-031">there</a>. But let&#8217;s distill the essence of Cloud Computing by listing things that Cloud Computing is that good old Hosted Services (*aas) and Grid/Utility Computing are NOT. They are:</p>
<table border="0">
<tbody>
<tr>
<th></th>
<th>Cloud Computing</th>
<th>Grid/Utility Computing</th>
<th>Hosted *aas</th>
<th>Your Server Room</th>
</tr>
<tr>
<td><strong>Infrastructure Services &#8211; offers a wide variety of platform services</strong></td>
<td>YES</td>
<td>NO</td>
<td>NO</td>
<td>YES</td>
</tr>
<tr>
<td><strong>Multi-tenancy &#8211; resources shared by a vast set of users</strong></td>
<td>YES</td>
<td>SOMETIMES</td>
<td>SOMETIMES</td>
<td>NO</td>
</tr>
<tr>
<td><strong>Usage Based Pricing &#8211; very fine grained</strong></td>
<td>YES</td>
<td>SOMETIMES</td>
<td>NO</td>
<td>NO</td>
</tr>
<tr>
<td><strong>Scalability &#8211; ramped up (with no cap) or down in near real time</strong></td>
<td>YES</td>
<td>SOMETIMES</td>
<td>NO</td>
<td>NO</td>
</tr>
<tr>
<td><strong>Programmability &#8211; provisioning can be accessed via software</strong></td>
<td>YES</td>
<td>NO</td>
<td>NO</td>
<td>NO</td>
</tr>
<tr>
<td><strong>Virtualisation &#8211; Machines are virtual, not physical</strong></td>
<td>MAYBE</td>
<td>MAYBE</td>
<td>MAYBE</td>
<td>MAYBE</td>
</tr>
</tbody>
</table>
<p>Firstly, you&#8217;ll notice that the concept of virtualisation is nothing to do with Cloud Computing. It&#8217;s an orthogonal concern. I like to think of a Cloud Computing platform a bit like a Java<a href="http://en.wikipedia.org/wiki/Java_Platform,_Enterprise_Edition"> JEE App Server</a>. The App Server provides a Java Application ways to access resources like storage, memory, caching, queuing, messaging and more &#8211; all with a standard API. A Cloud Computing API offers access to all of this, and more. Plus an API to allow the programmer to provision more resources. However, unlike the JEE example, the APIs to different cloud providers isn&#8217;t yet standard. But this is what people like <a href="http://opencloudconsortium.org/home/">The Open Cloud Consortium</a> and <a href="http://code.google.com/p/unifiedcloud/">Unified Cloud Interface Project</a> are working on.</p>
<p>But I talked about this <a href="http://jonontech.com/2009/04/21/the-cloud-a-crock-of-shit/">last time</a>. Back then, however, I didn&#8217;t have a clue what kind of APIs they were trying to standardise. Now I&#8217;m no expert in this area, after all I was one of the Great Cloud Unwashed a meagre year ago. So the table below that I&#8217;ve thrown together to illustrate Cloud Capability no doubt has plenty of errors and ommissions. So please correct me via the comments and I&#8217;ll update it. If something like this already exists somewhere in the interwebitutes, I couldn&#8217;t find it.</p>
<table border="0">
<tbody>
<tr>
<th>CAPABILITY</th>
<th>Microsoft Azure</th>
<th>Amazon Web Services (AWS)</th>
<th>Google App Engine (GAE)</th>
</tr>
<tr>
<td><strong>Infrastructure Provisioning</strong></td>
<td>Windows Azure</td>
<td>Amazon Elastic Compute Cloud (Amazon EC2)</td>
<td>n/a &#8211; You just get the App Engine</td>
</tr>
<tr>
<td><strong>NoSQL Database</strong></td>
<td>Azure Table Services</td>
<td>Amazon SimpleDB</td>
<td>App Engine Data Store (BigTable + GFS)</td>
</tr>
<tr>
<td><strong>Relational Database</strong></td>
<td>SQL Azure</td>
<td>Amazon Relational Database Service (Amazon RDS) &#8211; MySQL</td>
<td>n/a</td>
</tr>
<tr>
<td><strong>Blob/Doc Storage</strong></td>
<td>Azure Blob Storage</td>
<td>Amazon Simple Storage Service (Amazon S3)</td>
<td>App Engine Data Store (Google File System)</td>
</tr>
<tr>
<td><strong>Caching</strong></td>
<td>Azure Cache</td>
<td>n/a</td>
<td>memcached</td>
</tr>
<tr>
<td><strong>Queuing</strong></td>
<td>Azure Queue Services</td>
<td>Amazon Simple Queue Service (Amazon SQS)</td>
<td>Task Queues</td>
</tr>
<tr>
<td><strong>Messaging / Notifications</strong></td>
<td>n/a</td>
<td>Amazon Simple Notification Service (Amazon SNS)</td>
<td>App Engine Mail</td>
</tr>
<tr>
<td><strong>Data Processing</strong></td>
<td>n/a</td>
<td>Amazon Elastic MapReduce (Hadoop)</td>
<td>Google MapReduce</td>
</tr>
<tr>
<td><strong>Payment</strong></td>
<td>n/a</td>
<td>Amazon Flexible Payments Service (Amazon FPS)</td>
<td>n/a (Google Checkout not part of GAE)</td>
</tr>
<tr>
<td><strong>CDN</strong></td>
<td>n/a</td>
<td>Amazon CloudFront</td>
<td>n/a</td>
</tr>
<tr>
<td><strong>Public Datasets</strong></td>
<td>Codename &#8220;Dallas&#8221;</td>
<td>Amazon Public Data Sets</td>
<td>n/a</td>
</tr>
<tr>
<td><strong>Back Office</strong></td>
<td>
<div id="_mcePaste">Office Live Workspace</div>
<div>Business Productivity Online Standard Suite (BPOS)</div>
</td>
<td>n/a</td>
<td>Google Apps (Docs, etc)</td>
</tr>
</tbody>
</table>
<p>Very random aside &#8211; if you don&#8217;t know what memcached does, read the best ever overview of a technology ever written &#8211; <a href="http://code.google.com/p/memcached/wiki/TutorialCachingStory">An Adventure In Learning memcached</a>.</p>
<p>Once you grock the Cloud Computing model, it becomes clear that this model introduces many questions around security and privacy. I&#8217;m getting rather weary of people saying they don&#8217;t like the idea of putting data on cloud services (and *aaS services like Google Docs and others). They&#8217;re statistically far more secure than internal networks. There are also interesting commercial models and legal questions but, seeing this blog isn&#8217;t Jon On Commerce or Jon On The Law, I&#8217;ll leave those alone for now.</p>
<h2>Virtual Private Clouds</h2>
<p>So we know what a Public Cloud is. And it all makes sense, right? But what about Virtual Private Clouds. That was the question, from Ian Truscott, that made me write this post.</p>
<p><a href="http://jonontech.com/wp-content/uploads/2010/06/virtualprivatecloud.png"><img class="aligncenter size-medium wp-image-1660" title="virtualprivatecloud" src="http://jonontech.com/wp-content/uploads/2010/06/virtualprivatecloud-300x94.png" alt="" width="300" height="94" /></a></p>
<p>Well, Amazon offer their own <a href="http://aws.amazon.com/vpc/">Virtual Private Cloud service</a>. In essence, this gives you a VPN bewteen your local network and a dedicated resources on the Amazon Web Services. You can then treat your Amazon instances as if they were part of your local network. In addition to the standard AWS fees, you also pay for each hour that your VPN is in place, and for the data transferred. I&#8217;ve stolen their image so I don&#8217;t have to draw my own knock-off which wouldn&#8217;t be anywhere near as pretty:</p>
<p><a href="http://jonontech.com/wp-content/uploads/2010/06/AmazonVPC.gif"><img class="aligncenter size-medium wp-image-1664" title="AmazonVPC" src="http://jonontech.com/wp-content/uploads/2010/06/AmazonVPC-300x205.gif" alt="" width="300" height="205" /></a></p>
<p>My colleague <a href="http://twitter.com/justincormack">@justincormack</a> got me looking into <a href="http://www.eucalyptus.com/">Eucalyptus </a>- a product which allows you to create your own physical Private Cloud &#8211; entirely hosted by you. This works in almost the opposite way to the Amazon VPC Service. You use your own hardware, and install their software over the top. However, they also support the Amazon EC2 APIs, which allows you to administer your cloud as you would an Amazon Cloud and, even better, move resources between your cloud and Amazon&#8217;s. So you see, Ian, Private Clouds and Virtual Private Clouds are real and more than just hosting.</p>
<p>But enough of my blabbering. To keep abreast of all things cloud, follow these peeps on Twitter. They keep me in the know:</p>
<ul>
<li>Christofer Hoff (<a href="http://www.twitter.com/Beaker">@Beaker</a>)</li>
<li>James Urquhart (<a href="http://www.twitter.com/jamesurquhart">@jamesurquhart</a>)</li>
<li>steve clayton (<a href="http://www.twitter.com/stevecla">@stevecla</a>)</li>
<li>Joe Drumgoole (<a href="http://www.twitter.com/jdrumgoole">@jdrumgoole</a>)</li>
</ul>
<p>And as I said earlier, please comment with corrections to my Cloud Capability Table. I&#8217;m positive it is strewn with errors. Help me!</p>
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		<title>Ostriches, Cheapskates, Charlatans, Old Dogs and Hippies</title>
		<link>http://jonontech.com/2010/05/26/ostriches-cheapskates-charlatans-old-dogs-and-hippies/</link>
		<comments>http://jonontech.com/2010/05/26/ostriches-cheapskates-charlatans-old-dogs-and-hippies/#comments</comments>
		<pubDate>Wed, 26 May 2010 21:30:10 +0000</pubDate>
		<dc:creator>Jon Marks</dc:creator>
				<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://jonontech.com/?p=1644</guid>
		<description><![CDATA[Paywalls are in the air. The Times have just launched their new site, and more will follow. No-one is quite sure how many people are going to cough up their cash for the content - we'll just have to wait and see. For today, let's just try to put the people that won't pay into neat little boxes.]]></description>
			<content:encoded><![CDATA[<blockquote class="dylan"><p>They say that patriotism is the last refuge<br />
To which a scoundrel clings.<br />
Steal a little and they throw you in jail,<br />
Steal a lot and they make you king.<br />
- SWEETHEART LIKE YOU</p></blockquote>
<p>Paywalls are in the air. <a href="http://www.thetimes.co.uk/tto/news/">The Times</a> have just launched their new site, and more will follow. No-one is quite sure how many people are going to cough up their cash for the content &#8211; we&#8217;ll just have to wait and see. For today, let&#8217;s just try to put the people that won&#8217;t pay into neat little boxes. Let me know where you fit in, if there are any big groups I&#8217;ve forgotten, or if you think this is just plain old horseshit. Here goes nothing &#8211; meet the Ostriches, Cheapskates, Charlatans, Old Dogs and Hippies.</p>
<h2>The Characters</h2>
<p style="text-align: center;"><a href="http://jonontech.com/wp-content/uploads/2010/05/LittleBoxes.jpg"><img class="aligncenter size-large wp-image-1650" title="LittleBoxes" src="http://jonontech.com/wp-content/uploads/2010/05/LittleBoxes-1024x209.jpg" alt="" width="655" height="134" /></a></p>
<p>The <strong>Ostriches </strong>don&#8217;t particularly care about news. They don&#8217;t buy newspapers and don&#8217;t care much for newspaper sites. They&#8217;ll clearly never pay for editorial content as it isn&#8217;t something they need. &#8216;Nuff said.</p>
<p><strong>Cheapskates</strong> have a price point of $0.00. Given the choice between a crap sprocket for $0.00 versus a pretty decent sprocket at $0.01, they&#8217;d take the crap one. While they acknowledge that the Times, for example, might have better quality editorial than other sites, there is no way in hell they&#8217;d pay for it. You&#8217;ll hear them often in the current debates &#8211; if site X charges me, I&#8217;ll get my fix from site Y. Cheapskates also only read free print newspapers.</p>
<p>The <strong>Charlatans </strong>wouldn&#8217;t pay online for anything either, but for different reasons. Hell, if I get my films, TV shows, music, eBooks and prawn for free from BitTorrent or Rapidshare, why in heaven&#8217;s name would I pay for news? There are a lot of charlatans out there. Even yours truly has occasionally downloaded something for backup purposes before I&#8217;ve got around to buying the product. Ironically, the last music I actually paid for were the tunes for my son&#8217;s second birthday, which was a pirate party. And yes, I steal images from Google Images without proper attribution, for which I am deeply ashamed.</p>
<p><strong>Old Dogs</strong> are more honest than Charlatans and happily pay for content they consider valuable. Paying for a film, music album, eBook or their niche prawn collection is normal practice for these guys. They&#8217;d probably even buy digital editions of magazines, because they&#8217;re using to paying for print subscriptions and magazine websites have never offered a decent free alternative. However, they are horrified by the idea of paying for newspaper content only because, in recent times, they&#8217;ve got used to getting the content for free from the websites. Had the newspapers never had free sites, they might not find themselves in the pickle they&#8217;re currently in as there are a lot of Old Dogs out there who certainly don&#8217;t learn new tricks easily.</p>
<p>Then we have the <strong>Hippies</strong>. They wouldn&#8217;t pay as it violates their moral code. These tree huggers believe in Open Standards, Open Source, Open Data, Free Love, Free Beer, Free Interwebs and Free Content. Ideologically speaking, I&#8217;m pretty closely aligned with this bunch, and I certainly look like a Hippie. I&#8217;m completely with them on Open Standards and Open Source, both of which can happily co-exist with paid for revenue models. Open Data and Paywalls aren&#8217;t compatible, but the point of the Open Data movement is making freely available <em>factual data</em> which is compiled using the <em>tax-payers money</em>. It isn&#8217;t about devaluing content produced by hard working individuals or companies.</p>
<h2>Some afterthoughts</h2>
<p>The great @McBoof has a bit of all of these characters in his DNA. However, I really really hope that the paywalls work and quality journalism gets the funding it needs and deserves to flourish. The main alternative, ad revenue, is stinky. The lion&#8217;s share goes to the search engines, aggregators and shitty content farms. The next alternative is &#8220;changing the way newspapers produce content&#8221;, which means you&#8217;ll be reading crap like this blog instead of professionals that can actually form coherent thoughts and do proper research.</p>
<p>There is a lot more to chat about. If paid-for journalism fails, what&#8217;ll go next? Music is already struggling, and films are taking a small beating from the Charlatans. Paid-for prawn is on the decline, with dating sites overtaking them in revenue. In 5 or 10 years time, will we all only be watching amateur home movies or free blockbusters with even more product placement that we have already?</p>
<p>And we also need to chat about the clear shift from &#8220;buying&#8221; to &#8220;renting&#8221; (or <a href="http://econsultancy.com/blog/5969-the-future-of-media-lies-in-access-not-ownership">ownership vs access</a>) . But seeing I&#8217;m always accused of rambling on for too long, I&#8217;ll leave it at that and talk about the rest later. Hell, I&#8217;ve got so much interesting stuff to share with you guys, I might just put up my own paywall.</p>
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