I began to think what a deed I’d done.
I grabbed my hat and I began to run.
I made a god run but I ran too slow;
They overtook me down in Jericho
- IN SEARCH OF LITTLE SADIE

Lordy, has it been a year already? Sure has. The 2010 Gartner Magic Quadrant for WCM is out. You can get the report here courtesy of our friends at SiteCore. As usual it is worth a read, but here is the juicy bit:

I’ve marked the guys that have improved a reasonable amount with a green line, indicating where they’ve moved to since 2009. No-one has really slipped, although a few have vanished. EMC have given up on WCM and are partnering with Fatwire instead. Vignette and Nstein are also now part of the Open Text dot. Expect to see Day replaced by Adobe on here in 2011.

They’ve stuck with the same Big Three (Oracle, Automony/Interwoven and Open Text) in the lead as last time. Two other Big Guys – Microsoft and IBM – are inching closer to the Leader Quadrant. It does seem that to be near the top of the “ability to execute” axis, you need to be a massive company and have technology that is at least ten years old. I ranted about this last year, and the same thoughts apply. I should point out that this dimension is defined as “how well a vendor sells and supports its WCM products and services“, not on the success of implementations or happiness of customers. If you want to get the products with the most marketing dollars behind them, this is the axis for you.

The Open Text logic still confounds me. Here is how I see it. In 2009, Open Text was one of the three leaders, based on what I can only assume was The Product Formerly Known As RedDot. Vignette and Nstein were lingering in the shitty quadrant (VIGN on the border, admittedly). So my only conclusion is that RedDot was the favoured product in the eyes of Gartner. However, my spider senses (and OTEX staff layoffs) tell me RedDot is on its way out and the Vignette WCM product is the Chosen One. So I’d have expected the Gartner folk to move OTEX further into the danger zone, but the uncertainly and product direction have actually given them a boost.

The tussle between the younger upstarts is as close as ever. The Java vendors (FatWire and Day) have gained slightly on the .NET ones (SiteCore, Ektron). The Java/.NET hybrid, SDL, keeps its nose in front. I think we’ll see bigger gaps in 2011.

Last year, I noted that poor EPiServer had got a bit of a raw deal. That’s been fixed. I’ve always felt they should be sitting right next to SiteCore on this thing. And CoreMedia also got a big bonus. Alterian got a little boost, but they’re still in the quadrant of despair.

There are two new vendors on there, Atex and Dynamicweb. I’ve heard of the latter but never seen them. And only heard of Atex when they aquired Polopoly as few years ago. Never seen their product either, so not comments here.

Still no Open Source vendors on here, for the same revenue related reasons as last time. I’m not going over all that again.

Most of these little yellow dots haven’t drifted very far in a year – the report is pretty similar despite the M&A activity that has kept us bloggers busy. So pretty much a repeat of last year. And, like last year, here is hoping Gartner’s lawyers don’t serve me any takedown notices.

Well, early in the mornin’
‘Til late at night,
I got a poison headache,
But I feel all right.
- PLEDGING MY TIME

I managed to get to the EPiServer Customer and Partner Day in London on Tuesday. I presented there last year, but this year could relax and go to lots of sessions. There were over 250 people, a big increase. They’re doing rather nicely in the UK, and everywhere else. They claim to have launched 500 new sites in the last three months. Personally, I hate the number of sites metric. I wish vendors would use number of new clients. For a nice, general overview of the day read James’ blog post. I’m just going to ramble a bit as usual.

EPiServer are still moving extremely quickly, which I talked about six months ago at the Swedish event. The main goodies on the roadmap are the new Marketing Arena, and EPiServer 6. And I stayed till far too late and still have a headache two days later, but that’s a story for another time.

Yams, Yams everywhere

Yes, we’ve got Yet Another Marketing Suite. Hot on the heels of  SiteCore’s Online Marketing Suite, Tridion’s Unified Online Marketing Suite and Autonomy/Interwoven’s Optimized Landing Page Solution, our friends at EPiServer showed off their new Marketing Arena. EPiServer’s product has four main prongs (each sold separately, batteries included):

Campaign Monitor and Optimiser (CMO)

The CMO has two parts. The Landing Page Optimiser (LPO) performs A/B Testing and has a nice interface. It is an entry level product that doesn’t include demographic information in the A/B testing which, for me, is something they need to introduce before I’d consider using it. The tool needs to be able to say, for example, “Page A performs best for US customers and Page B for European customers”. It also doesn’t perform Multivariate Testing but who know what the future holds. It provides basic web analytics, but wouldn’t claim to complete with a niche analytics product. In summary, it’s a nice entry level tool.

The second part, EPiServer SEO, performs good static analysis of your site and provides friendly instructions about how to improve your searchability based on the ever-changing rules of the search engines. It does all the things it should, looking at sematic code quality as well as content quality. It summarises this into a single number (your Digital Visibility) in a similar way to WebSite Grader. It’s a hosted service maintained by a third party. I wish I’d known about this before an we could have tried to set up a partnership with LBi instead – we have a service that’s very similar.

One thing I don’t like is the fact EPiServer SEO also has basic web tracking, to provides things like Heat Maps showing where users focus. Other parts of the CMO already have script based tracking. Two products doing this is one too many. And another trend I don’t like – black seems to be the new white. CMO has a shiny black background on their new “funky” product, while everything else is still white. Vignette did it with their Rich Media product. What’s wrong with white backgrounds anyway?

B2B Adapt

This is cool. Using an enhanced version of the Dun & Bradstreet company database, it maps the visitor’s IP address to their company’s Standard Industrial Classification (SIC) code. From this, the product can tell the vertical industry of the company, the number of employees and even the annual turnover. These attributes are then fed into the rules engine to allow you to target different content to the revelant people. For example, you could show a very different pages to a small Swedish fishing company and a large US pharma. This is a hosted service which contains both the up-to-date database of companies as well as the rules.

I’d really like to use a service like this simply to get the demographic information and then put it to use in my own evil ways. However, I’m told this isn’t legal. There are strict (and somewhat quirky) rules around how company demographic information can be used.

B2B Prospect

This is a lower-cost option using the same technology as B2B Adapt. It simply provides a report of the companies that visited your site, including contact details and other useful things.

From Zero to Hero

Those of you that are wise in the EPiWays will recognise a few of the features mentioned above. EPiServer have a really really strong development community and an extensible API, so third parties are continually adding modules and features. They’ve just taken the first step towards an EPiAppStore with the release of the EPiServer Extra directory which includes free and commercial modules created by EPiServer and third parties. Many of these modules are now in the main product. Some of the extras that have made the big time include:

• dropit - Their X3 add-on has become EPiServer Composer, part of the Create+ package.
• Meridium – Their ImageVault DAM add-on is also part of Create+ (and they stayed late and had lots of beer)
• Ottoboni - Their InteractiveScene is in Create+ too.
• Online Services – XTractor for EPiServer has become EPiServer SEO.
• Enecto - The adaptivecontent and prospectfinder are B2BAdapt and B2BProspect respectively.
• EPiTrace – this is now bundled in the Marketing Arena.

I really like this model, by the way. All the most of the integrations are loosely coupled, and using partners like this allows the EPiServer guys to focus on the core.

What’s in EPiServer 6

The other big news is, of course, the arrival of EPiServer 6. Technically, this isn’t a massive change and the upgrade from 5.x promises to be trivial. As @rogerwirz pointed out in his closing presentation, it’s more of an “editorial training upgrade” than a technical one. I loved the comedy-act demo from @sunnaster and @mathel, sucking Tweets into the new Dynamic Data Store. I’m slightly uneasy about the Dynamic Data Store “Big Table” architecture, but I think this is because I’m old-school and fear change. But don’t get fooled into believing that this is anything like Google’s BigTable which isn’t an RDBMS and wouldn’t pass the ACID test. The EPiServer “Big Table” really is just a big bastard of a SQL table which sounds pretty hard to index. But I’m sure they’ve got it right. Something to talk to Roger about next time he’s in town.

I liked the demo of the new Dashboard (and how to write extensions for it) from @epirach and @bevan_souster. This Dashboard is based on the new EPiServer CMS Shell framework and provides good Portalesque features. However, I think it also overlaps enormously with many of the features of EPiServer Composer. So much overlap, in fact, that keeping both technologies alive doesn’t make sense. If I was a betting man (which I am) I’ll wager the heart of EPiServer Composer will be ripped out and replaced with a shiny new one in one (or at most two versions) time. At least I hope so.

Some other new features of EPiServer 6 which excite me:

• Completely browser compatibility on the editorial site
• Complete mirroring rewrite, which is a very good thing
• Access rights on page types
• Access rights on languages
• Drag and drop page tree ordering

Final Thoughts

The thing I like most about EPiServer is their geekiness and honesty. For example, in the keynote, they happily admit which products are simply OEM’ed partner products. Some competitors will wax lyrical about how their product has won Award XYZ, which happened before they even OEM’ed it.  The final presentation was a tech demo that everyone was forced to watch. I did hear some less-technical people saying that some of the presentations aren’t slick and “marketeer” enough. Which is great. Keep it up I say.

But please use a shorter hashtag than #episerverdayuk09 next year.

Never bein’ able to separate the good from the bad,
Ooh, I can’t stand it, I can’t stand it,
It’s makin’ me feel so sad.
- DEAD MAN, DEAD MAN

ACME Corporation have decided to launch a web presence to support their thriving cartoon supply business . They hire you as the brand new big technical cheese to realise their vision. And this vision, as usual, includes everything: Content Management, of course; Search so that you can find the products; a Community to provoke discussion about new product design; Digital Asset Management to store the images and blueprints of the products; Analytics to track down who is interesting in committing nefarious deeds; CRM to improve the way they deal with their prospects; and mapping software to track Road Runners. And something to glue these all together. So, Mr Big Cheese, what are you going to do: buy a single one-stop-shop product that does everything, or assemble together a set of best-of-breed products?

The ACME Corporation Web Site

What do the RFPs say customers want?

The majority of the CMS Vendor Selection RFPs that I see demand feature ticking around search, analytics, SoCo, DAM and all the rest. They ask for it all. These RFPs are geared towards procuring a single product that does everything. Most also all assume that the Content Management System will also be the delivery layer and ask for many delivery layer features. A pure-play decoupled CMS wouldn’t stand a chance. If the scoring was done purely on the features lists, a portal would often beat a CMS. The vendor presentations tend to focus more on the features of the canned demonstration site they all have than on the CMS back end.

What does the research say customers want?

The research doesn’t agree completely with this. The recent eConsultancy CMS Survey showed that more customers want best-of-breed suppliers over a one-stop shop, especially for companies with more than 100 employees.

What is the strategy of the vendors?

Well, they all seem to heading towards the one-stop-shop solution. Sure, they’ll release new features to their core product. But more and more, they seem to be differentiating by moving into other areas. CMS vendors, in particular, are packaging in social/collaboration software, search software, shopping baskets and payment modules, basic DAM and the kitchen sink. Everyone is producing their own Analytics and MVT software. For example, SiteCore recently announced their Online Marketing Suite and EPiServer called with their Marketing Arena . Seeing as most of these features really sit at the delivery layer, not the content management layer, the number of pure decoupled CMS vendors is on the decline. There is a huge amount of M&A activity at the high end of the market as everyone tries to cover all the bases.

So, the strategy of the vendors seems to be on diversification. Gut feeling would imply that finding a niche, or focussing on improving the core CMS would be front of mind. Not so, they’re all playing “RFP feature ticking”. They all bang on about being “open” and supporting open standards, while at the same time singing about their proprietary, tight integration between their newly aquired products. For example, a typical conversation:

Me: So, Mr Vendor X, why do you think we’d use your new Analytics|Search|Community product over the one we currently use?
Vendor: Because our one has a ‘much deeper integration with our product’ and ‘understands our product’  better.

There are problems with this as I see it, some of which include:

• everyone is building monoliths
• as parts of the system become obsolete, and it becomes harder to take advantage of unexpected future goodies
• you really are at the mercy of a single vendor

What does the future hold?

I would have expected the fact that standards are improving to mean that we’d have more focussed best-of-breed vendors that allow you to plug their product in to any CMS – the nice Lego-block style architecture diagram. However, currently it looks like we’re heading the other way, which really depresses me. We might even be buying the Google CMS Appliance before long.

If it continues at this rate, our friends at CMS Watch might need to consolidate all their lovely reports into the “Web In A Box” report quite soon …

It ain’t that I’m questionin’ you.
To take part in any quiz.
It’s just that I ain’t got no watch
An’ you keep askin’ me what time it is
- IF YOU GOTTA GO, GO NOW

A Quiz

Right, the quiz. It all started when I got invited to play some dumb-ass quiz on QuizTweet.com. Something about Which Mixed Drink Would I Be. Now I only drink beer these days, so I ain’t no mixed drink at all. But all the CMS cool kids were turning out to be Martini’s, so I bowed to the pressure to prove I was different. QuizTweet is pretty sneaky as once you’ve invested time and energy answering the questions, it then asks you for your Twitter creds so it can tweet your results. You find out how you’ve done at the same time as the world finds out. So I break my own rules and give the QuizTweet app access to my Twitter account. And it doesn’t really warn you either. @QuizTweet – if you’re reading this, I really think you need to add in a notification screen so people realise what is about to happen.

Once I’d sold my soul and creds to QuizTweet, I figured I’d try to set my own quiz up. The interface is pretty sweet and I was done in 20 minutes. You first define the different possible outcomes (with a description and an easy-to-select image), and then write the questions. For each question, you need to write an answer for each outcome. Which means I needed 13 possible responses for each question. This is far too many – I wish that I could assign multiple outcome to the same question response. The screenshot belows shows the kind of interface you get for each question. I’ve only shown 4 of the 13 response form elements though.

I’ve no idea how the system selects the outcome. I presume that it picks the outcome with the most responses, and is random in the event of a tie. In my quiz, I’m guessing selecting 3/10 questions for a certain outcome will be enough. If I’d known how popular the stupid thing would become, I’d have given the questions more thought! As of now, over 600 tweeps have taken the quiz and it has made page 1 of the Top Quizzes. It’s even “Trending” which isn’t bad considering the small target audience. The annoying way that it tweets the results for you also makes it very viral. I think QuizTweet has potential.

For those that are wondering, the 13 possible outcomes are Alfresco, Alterian, Day, Drupal, EMC Documentum, EPiServer, Fatwire, MOSS (SharePoint), Notepad, Open Text, SDL Tridion, Vignette and WordPress. Day was added late. Alfresco and MOSS added even later. The choice of what was included was pretty random – they are systems I know something about, and are not too close to one another.  I really liked the cheap marketing stunt from @martinvm with this tweet claiming to have done the quiz and got GX WebManager – even though it wasn’t an option. Nice work, Mr Product Manager.

As QuizTweet doesn’t let me see the results, I am monitoring them via a Twitter Search and am getting them emailed to me via Twilert. If people are interested, I’ll post them in a couple of days.

In case you were wondering, it turns out I’m not different from the other CMS nerds. I’m also a Martini. If you have the urge, you can play the CMS Quiz here. And if you’re really impressed or truly horrified by the result it gave you, please leave a comment.

Some Beers

If you don’t live near London, you can stop reading now. Maybe do the quiz again. However, if you do live near London and you’re still reading, I figured I might as well plug the Last Thursday CMS drinks. A few people get together over some beers and talk about Content Management, the web industry and other random things. We meet on the last Thursday of every month. It is a bit like the CMS/Pub/London drinks we used to do about 5 years ago. If you’d like to find out more, have a look at Meetup.com Event. Everyone is welcome. The only rule (especially for CMS vendors) is no hard selling please. Any attempt to sell anything to anyone must be preceded by buying a round of drinks for everyone within earshot. Note that although one of the organisers works for Squiz.Net, the event is in no way affliated with or sponsored by any vendor.

So far there have been about 5 meetings, and they’ve been good fun. Hope to see some more of you there for interesting discussions. By the way, did you know that there is a Free Beer published under a Creative Commons License? That’s free as in speech, not free as in beer.

A Celebrity Visit

Some breaking news. There is going to be a Danish celebrity having some beers in London on July 2 – that’s next Thursday. Come along and get a beer and an autograph. The Danes don’t make beer, but if they did, it would probably be the best beer ever.

I’ll go to some bar room
And drink with my friends
- MOONSHINER

Today was Day 1 at Internet World 2009 a.k.a. #iwexpo for the Twitterrati. I got there nice and early, got myself a coffee and settled in to CMS Watch’s Theresa Regli talking about “Findability in a Web 2.0 World”. It is really difficult for the speakers to pitch these at the correct altitude as the audience is so varied, but I quite enjoyed the talk. My favourite part was when she called most marketing “crap”. A nice relaxed, honest presentation.

I spent most of the day chatting to vendors. Got the lowdown from (in alphabetical order) Alterian, CoreMedia, Ektron, EPiServer, EZ Systems, FatWire, FirstSpirit, Gomez, Hybris, Jadu, Kentico, OpenText (nee RedDot), SiteCore, Squiz and Vyre. I enjoyed my chat with Ian about the crazy CMS shit we all got up to in the late nineties.

I am alway interested to see who has the biggest stands at these events. A few years ago, Tridion were all over Internet World but they aren’t at here at all any more (maybe the SDL influence?). Vignette and EMC weren’t there either. Autonomy/Interwoven were there although their collateral isn’t merged yet. Last year, Vyre had the biggest stand but they’ve decided to spend their marketing budget elsewhere and went for a normal stand this year. EPiServer seemed to have biggest stand and the most people this year. SiteCore had a big one too. Peer 1, a dedicated hosting company, had a massive stand and some really hot chixors in hotpants who looked nothing at all like network engineers.

There was a stand labelled “Plone” which made no sense and smelled a bit like a systems integrator trying to pull a fast one. It was actually manned by a company called Netsight that were trying to hijack the Plone brand. I don’t like those guys at all. Don’t give them any money please. [UPDATE: I got this very wrong. They did actually get permission to do this and are, by all accounts, good guys. So you can give them money. See the comments below or the Netsight blog for their explanations. Apologies to Netsight, Matt and everyone else. Although I'd still be happier if the booth company name said Netsight. ]

One of the cool things about these events are the freebies. I couldn’t find many stress balls this time. I did pick up one from Kentico and another from SiteCore. I’ve recently defined a new approach to Vendor Selection Exercises, so thought I’d ask the expert (my 11 month year old son) to perform an one:

After much thought, he picked SiteCore over Kentico. I’m pretty convinced he went for the rugby ball shape over the football shape, but it might have been down to cost or the developer API. As soon as he can talk, I’ll let you all know. Sometimes vendor selections can be rather random.

I watched LBi’s Dom Collier and Jill Lloyd (and our friends at the British Red Cross) talking to a packed session about a recent LBi project. For the LBi groupies, Mikey and Mark are talking about British Gas tomorrow at 13:00. One of my personal favourite projects. Get along and have a listen to that one.

The highlight of the event was, for me, the drinks afterwards. Was lucky enough to share quite a few pints with Tony Byrne from CMS Watch, Lau Andreasen from JBoye, LBi’s very own Microsoft guru Riaz, wise man James Hoskins and some other top secret guests. I can’t think of many things I enjoy more than a few pints of Guiness and a chat about CMS. Hope we can do it again some time soon. And I hope Tony has a better photo than my crappy iPhone one below.

All in all, a really interesting and enjoyable day! More tomorrow. I love this game.

Come and go with me, my pretty little miss,
Come and go with me, my honey.
Take you where the grass grows green,
You never will want for money
- BLACKJACK DAVEY

It’s good to win something every now and again. We recently walked away with the best B2B Award at the 2009 Revolution Awards for British Gas’ Generation Green site. Now this happens fairly often as there are many digital marketing awards. However, I am really happy about this one because it is a site that has a whole boatload of cool technology behind the scenes.

Generation Green Home Page

For those that what to read about the marketing side of things, read this press release. The general idea is to help schools to be greener by performing various tasks, teaching Green lessons, recycling their mobile phones and more. The numbers behind the site (from the press release):

The campaign has been successful – more than 8000 schools (35%) have registered with Generation Green to date and teachers have downloaded more than 13,000 lesson plans and hosted more than 750 ‘green’ assemblies. This means that 3,168,515 children across the UK were potentially impacted by the programme. The popularity of the Green lesson plans with teachers has resulted in British Gas providing over 303,000 hours of learning in UK schools.

For those that are interested in the technology, this little site contains:

• EPiServer 5 CMS with many custom extensions
• A 5 level Flash platform game with WebORB framework to allow the Flash to talk to the EPiServer based server side code (for login, leader boards and more).
• Integration with britishgas.co.uk to generate secure tokens for leaf donation,
• SOAP web services for integrations with order placement at the fulfillment house, the external carbon calculator, and recycool leaf integration to allow schools to earn leaves by recycling their mobile phone and printer cartridges.
• Google Map mash-up for school location and postcode search.
• SQL Server Integration Services used for placing product orders and updating order status.

So, in summary, I think this is a really good idea which has been beautifully designed, and brought to life using a number of technologies. And the site saves the planet. Which is why I wrote this during #earthhour.

Eco-Rangers Platform Game

There’s a lone soldier on the cross, smoke pourin’ out of a boxcar door,
You didn’t know it, you didn’t think it could be done, in the final end he won the wars
After losin’ every battle.
- IDIOT WIND

Part 1: The Beginning
Part 2: The Meme Spreads
Part 3: The Aftermath

Right, it is time to draw this chapter to a close. If you don’t know what this is all about, please read Part 1 and Part 2 mentioned above first. There has been a great response, and there is talk that an ECM focused meme will start soon too. This has been reported by Julian Wraith, who also did an excellent job keep track of all the responses. Thanks! Google Bertrand Delacrétaz’s Meme ID to find everything there is to find: 9c56d0fcf93175d70e1c9b9d188167cf.

For the record, the 24 vendors that responded (with links to their responses) are: Jahia, Ektron, Hippo CMS , Magnolia, EPiServer, Nuxeo, GX, Midgard, Knowledge Tree, infopark, Day, Alfresco, CoreMedia, Sitecore, OpenText, Alterian, dotCMS, Vignette, Autonomy/Interwoven and Escenic. Not yet in the table: eZ Systems, e-Spirit, Enano, Sense/Net.

Below is my summary of the results. Click the image for a larger version. Please note that everything here is extremely subjective. You’d be insane to use this as part of any vendor selection exercise!

Summary of the Scores

Notes on the scoring:

• Vendors shown with a blue background did not score themselves. So I scored them based on what I think their answers meant.
• GX gave themselves a 0 and a 1, where they meant a 1 and a 2. So their score rises from 40 to 42.

The Overwhelming Yes Questions

These questions had an average score of 2.8 and above:

• Amazingly, everyone thought their Software Does What It Says it did. That’s great news for the CMS buyer. Everyone is honest . Most don’t even try to justify this, although Ektron justify their reply with the fact that they have “more WCMS implementations than any other vendor in the marketplace”. I’d be interested to see the list/research on which this is based.
• They all claim to have a Free SDK. I wonder if Kas Thomas had a vendor in mind when he put that question onto the list?
• The No Reboot topic caused a bit of controversy, with three vendors claiming it isn’t important. I disagree with this. A reboot doesn’t cause any downtime in a load balanced environment, but I feel it is architecturally wrong for the CMS to go so close to the Operating System to warrant one.
• Alfresco were the only ones to admit that they need their technical presales engineers to help the Sales Guys. Maybe the other vendors included these techies as part of the sales team so gave themselves full marks.
• Again, Alfresco were the only ones that confessed their Sample Site wasn’t great. I’ve seen a lot of these sample sites, and some of them are really quite dire. I think a few more vendors should have given themselves a “Sort Of” here. But I guess the question did not ask for a Good sample site, so they are technically honest. They all have a Tutorial, most of which are good.
• Three vendors admitted that they didn’t have a Full Installer. dotCMS lost some points here, but at least it is on their roadmap. I do think that the Hippo were a bit hard on themselves. I prefer a standard EAR/WAR deployment to an install Wizard, especially in a large, clustered environment. A One Click Update question would have brought some interesting answers as upgrades are often much hard than installs.

The Differentiator Questions

These questions had an average score below 2.8:

• About half the vendors struggled on the No English challenge. The smaller US based vendors normally do worse here as many of their clients are single language. The European based vendors live and breath multi-language every day.
• Interwoven is the only vendor that does not offer a Download. Six others offer one with conditions attached.
• Most vendors eat their own Dogfood, apart from SiteCore, who drink their own pre-release champagne. Quite a few aren’t on the latest version though. Escenic gave themselves a 1 for this, while many other vendors gave themselves a 2. And I’m taking bets on when Vignette’s site is going to be running V7.6. KnowledgeTree gave themselves a very kind 3 seeing as they don’t do WCM. But their score does prove that most of the questions are noting to do with WCM and could apply to almost any software vendor.
• Escenic were the only ones that admitted their Price List is able to “adapt to a large variety of customers”. I believe that all the major vendors do this, and that the price can vary enormously. Maybe the answers refer to list price as opposed to the actual golf-course price, but I think Escenic showed honesty here that some of the others could have done. Vignette did also admit their model is complex. Half claim a 5-year old could understand it. But I hope this five year old can also drink a lot in the pub and negotiate a good discount or he is going to get screwed.
• Surprisingly, the question with the lowest average score was the Raise Issues From Product one. All vendors have an issue logging system, so this would be extremely simple to implement. It could just be a link from the admin screens to the support screens.
• The most controversial question was probably the All Help Files And Documentation are Part of the Install. Now I’m going to disagree with Kas on this and side with some of the vendors. I prefer online documentation to local installation for a number of reasons: It is kept up to date and continuously enhanced, it can include user submitted contributions, it can be powered by an advanced search engine, it can contain offsite links, and I don’t like having extra items installed on the servers. I do like to have a local of the SDK, but this should be embedded in the IDE and be an optional extra download as part of the SDK. And if people do still work when they are offline, the ability to download all the documentation would be a bonus.

The Jon Vendor Meme Awards 2009

Any great competition needs an awards ceremony. So, in the spirit in which this whole contest was conducted, I’m honoured to be able to announce:

• The Jon Award For Transparency goes to Escenic. Sure they came stone last, but I trust the guys.
• The Jon Award For Agility Above And Beyond Expectations goes to Vignette. I really didn’t expect them to respond, yet they were the first ECM player to do so.
• The Jon Award For The Best Product Name goes to Hippo CMS. Of course.
• The Jon Award For Anti-Cheating goes to Nuxeo, who miscounted their score on the low side. I’ve added a point to their reported score.

And thanks once again to Kas Thomas for his “A reality checklist for vendors“, and Day for starting this party, giving CMS geeks like me something to smile about. It’s been real.

UPDATE: 28 March 2009 – Added KnowledgeTree and Ektron.

UPDATE: 03 April 2009 – eZ Systems have responded. I’ll update the chart when I have more time.

UPDATE: 08 April 2009 – e-Spirit set themselves up for a fall by giving themselves a perfect score. Anyone know enough to see if they’re being cheeky? Not a vendor I know much about sadly. 45/45 seems a bold claim to make. They didn’t publish any contact details for question 15. I notice @espirit_news joined Twiter 15 minutes ago. Just in time. Well done, e-Spirit! Thanks for playing.

UPDATE: 09 April 2009 – Adding Enano (seeing Julian included them in his list) and Sense/Net.

I ain’t lookin’ to compete with you,
Beat or cheat or mistreat you,
Simplify you, classify you,
Deny, defy or crucify you.
All I really want to do
Is, baby, be friends with you.
- ALL I REALLY WANT TO DO

Part 1: The Beginning
Part 2: The Meme Spreads
Part 3: The Aftermath

It was the morning after the night before, and the CMS Vendor Meme started by Day Software began to spread. Two further vendors (Magnolia and Alfresco) were infected on the first day, but the days that followed saw the meme spreading like the Undead. So far, we have 18 Vendor Zombies. What follows is a day by day account of the unfolding events.

dotCMS have good designers

Big news. Vignette have responded using a FaceBook note. I gotta be honest, I didn’t think they would. Hats off to them, I say. They started with an intro explaining how Kas’ checklist didn’t really apply to them, only to ” stand-alone, SMB-focused software targeted at companies” that are “managed by a very small IT team”. They also find “that the Enterprise customers we serve don’t typically let the needs of IT drive their Web experience decisions”. So what? Why does that mean that the checklist doesn’t apply? I would have left a comment, but sadly no comments allowed. [UPDATE: Mea Culpa. You have to be a Fan of Vignette to comment on their page. But you can.]

They didn’t give themselves a score, but gave a YES for most questions. The occassional NO was well justified. The one SORT OF that made me chuckle was the “running on latest version of the software”. They’re “not on the latest point release”. Well, have fun upgrading that. It’s only a point release after all. Shouldn’t take long at all. Just a click, I’d think …

20 March 2009: Nuxeo enter the fray with a 40/45. They haven’t tagged anyone since they think there isn’t “any serious player that hasn’t been tagged already” . And they seem to be my kind of company. They’ll trade SDK’s for beer. They’re threatening to spread the meme to DM and Collaboration too.

Sweet! Another big player is up for a bit of fun. OpenText have entered, but not given themselves a score. Like Vignette, they start with a well written but very corporate intro explaining how the rules of the game don’t really apply to them. Nevertheless, they kindly agree to play anyway as “our customers expect nothing less than a transparent, strategic vision from Open Text”. Impressive stuff. An extremely slippery dodge on Question 14 – one price sheet. They also manage to squeeze in a few sales pitches (question 9 and 10). The RedDot name didn’t appear once. The brand is truly gone it seems. All in all, nice one OpenText.

Hot on their heels comes EPiServer, who score themselves highly with 42/45. Right up there at the top. Now, I am a skeptical little man and that sounds on the high side. But I know EPiServer extremely well (believe it or not, I’m a certified developer who isn’t allowed to code) and I don’t think I can’t fault their logic. They’re certainly very accurate about their answer to the language question. If anything, when you install it as English you might see the odd bit of Swedish. And maybe I’d lower the 2 to a 1 on the licensing model as the definition of a site, as they confess, is confusing as hell. But a big thanks to EPiServer for entering. They haven’t tagged anyone yet.

SiteCore in next. They gave themselves a modest 40/45. A very nice response though. My favourite was the response to the Dog Food challenge – not only do they use pre-release versions on their site, but they call it Champagne instead of Dog Food. Also like their answer to the documentation question. I’m starting to think that the Documentation question doesn’t belong on the checklist. Online documentation is probably more useful than locally installed documentation. Thanks for playing, SiteCore. But I’m not going to link to your ugly red “star image” cause it is 500 KB big.

Autonomy/Intervowen and SDL Tridion – come out, come out, wherever you are …

21/22 March 2009: It’s pretty quiet over the weekend. Almost too quiet. Then, suddenly, another big player posts their response. Thanks to Tom Wentworth from Autonomy/Interwoven. It’s absolutely brilliant to have all the major vendors getting involved in this. Really good for the CMS Community, I think. Like the other Enterprise Vendors, they haven’t given themselves a score. I think if they were to score themselves, it would be pretty low. However, all their responses are sensible and highlight the fact that the ECM players considers themselves very different to the smaller companies.

So, it seems that only one large vendor that has been tagged who is staying out of this. I’m not going to name the chickens again, but I wil say that an anagram of their name is “sordid lint”. C’mon, people, air that dirty laundry.

23 March 2009: Things appear to be getting quieter now that most of the main players are in. Doesn’t look like the meme is going to infect non-CMS vendors. A new entry today comes from Alterian (who own both MediaSurface and Immediacy). I liked the tone of their response. Very collaborative, very honest, and even congratulating some of the vendors on their response to other questions. They, like others on Twitter, question the validity of the reboot on install challenge, about which I’ll say more when everyone is in.

They don’t give themselves a score, but we’ll forgive them as they would probably have to score their two products independently. This would confuse the league tables horribly. I think the tone of their response proves how wrong I was about how this was going to play out. It isn’t a Deathmatch at all. But “CMS Celebrity Deathmatch” is a more catchy title than “CMS Collaborative Love In”.

“Some think the noble hippopotamus a somewhat pointless rhinoceros“. Not these guys, though. Hippo CMS come next, tagging Open Source Vendors OpenCMS, eZ Publish, Joomla!, TYPO3, Plone and Drupal. If this meme spreads into the Open Source land, all hell could break loose. Maybe someone will tag WordPress? Anyway, Hippo join Jahia at the top with a whopping 43/45. And where they deducted points from themselves, you can tell they feel they have the moral highground. Who needs an installer when you can deploy WARS and EARS? And surely editors speak more than one language? Did you know that hippos kill more people in Africa than any other large animal?

Another great side effect of this meme is that we are finding CMS Gurus on Twitter to follow. They’re all crawling out of the woodwork. Bill Trippe is compiling a list. He said he’d post a link here in a comment when it is ready. [UPDATE: Bill has posted the link below, but I got this wrong. It is a list of the actual vendor accounts, not individuals].

Part 1: The Beginning
Part 2: The Meme Spreads
Part 3: The Aftermath

“There must be some way out of here,” said the joker to the thief,
“There’s too much confusion, I can’t get no relief.
Businessmen, they drink my wine, plowmen dig my earth,
None of them along the line know what any of it is worth.”
- ALL ALONG THE WATCHTOWER

CMS Vendor Day has responded to this in the “CMS Vendor Meme“, and challenging other vendors to do the same. They “called out” the vendors they consider to be their main competitors – OpenText, Coremedia, Interwoven, Vignette, Fatwire, Nuxeo, Magnolia and Tridion. I won’t repeat the rules of the challenge, which are outlined on all of the vendor sites linked to below. But the general idea is that the vendor rates their own product against the 15 categories, giving themselves a total score out of 45.

This feels like it is done in a very different spirit to the recent CMS Showdown at South by Southwest. The SXSW event involved three Open Source Vendors (Drupal, Joomla!, WordPress) competing in a good humoured manner, with the general feeling being that all three entries, and Open Source CMS in general, were the winners. The Day Challenge feels more like a declaration of war.

I think I really like this. According to the Daily Show tonight (the UK is a day behind the US), “angry popularism is all the rage”. I think that the community should put pressure onto the other vendors to respond to the checklist, and let the Herd decide how honest the answers are. Any vendor that elects not to rise to the challenge should be given a mental black mark. The response from Day is shown below. Very cheeky giving themselves a 3 star rating for Reality and justifying it with a smiley face only.

Day's Self Evaluation

I’m not for a second saying that I agree with Day’s self evaluation, but that isn’t the point. It’s quite brave of them to put their thoughts out there. It didn’t take Open Source Vendor Magnolia long to trump the 40/45 from Day with 42/45.

Magnolia Responds

Magnolia also tagged Alfresco (and many other open source vendors), who responded extremely quickly. They decided (wisely) that the Magnolia score was verging on the incredible, so toned it down a notch giving themselves an average 41/45. I like their honesty on the Help & Docs front. [ UPDATE: They have just lowered their score to 40. ]

Alfresco's Response

I’m sure that this thread has a lot of life in it left, and hopefully more vendors will join in and someone will tabulate the results. And the crowds will tear into any responses they feel are not as true as they could be. Maybe the vendors could go a step further and put some votes or surveys on their sites to see if the users believe their answers. I am really hoping on of the big 3 (OpenText, Interwoven or Vignette) respond to this. I think this kind of honesty (if it is honesty) is more difficult for them.

I’m going to leave it at that for now. But I am wishing that I hadn’t stuck with my Bob Dylan song lyrics theme for post entries, and could use something like Guns and Roses’ Get In The Ring.

Tagging with Meme ID: 9c56d0fcf93175d70e1c9b9d188167cf

The wind it was howlin’ and the snow was outrageous.
We chopped through the night and we chopped through the dawn.
When he died I was hopin’ that it wasn’t contagious,
But I made up my mind that I had to go on.
- ISIS

Just come back from EPiServer Day 2009 in Stockholm. I’m pleased to report that this was a truly excellent two days. Interesting presentations, interesting people and an interesting product. There were over 1100 people there, which is extremely impressive in the current climate. Speaking of which, it snowed throughout the event, but not enough to deter the Lesser-Spotted Hardened English Smoker, captured on film below.

First, the speakers. I was really impressed with the Keynote, Tim Walters from Forrester Research on the Death of WCM. The quality of the thinking from the large research companies is always impressive, but the presentation was given in a relaxed, informal manner which I really enjoyed.

I also loved the “It’s Like Being In A Rock Band”presentation by Andreas Sjöström from Sogeti. It had a very simple message, but presented extremely well. I was glad to discover I still have my passion. Also, the Crowd Surfing presentation by David Brain was enjoyable, and had a few intriguing nuggets. The Trust Survey highlighted how people don’t trust CEO’s very much …

None of these presentations had much to do with EPiServer, but they were great anyway.

The EPiServer specific sessions were also informative, and as usual I was struck by the speed with which they develop things. If anything, the roadmap moves too quickly for me! But it was good to hear that the majority of the focus is on the core products – Content Management and Community. I’m always skeptical of a CMS vendor that trys to expand into too many areas. I don’t need another End-To-End eBusiness Solution. I need focused products that solve my customers’ problems.

I attended another session on EPiServer’s Create+ package, which was far more of a technical deep dive than I’d seen of it before. The X3EPiServer Composer product has gone up a couple of notches in my esteem. For some reason, I’d previously thought that a page was either an EPiServer page, or an Extension Page, but not a combination. This is because of all the demos I’d been shown, no-one had ever combined normal EPiServer properties with an Extensions page. I think a better way to think about it is that the Composer adds a new property type (not page type) to an existing EPiServer page.

As usual, there was a fair bit of socialising. We had a few brews and talked about Life and Content Management. While I was the only representative from LBi UK this year, I was lucky to spend time with collegues from Sweden and the Netherlands. I met a few new Content Management Geeks that I’d not met before, and had some interesting discussions. We sensibly avoided the 2:00 am trip to a late night drinking venue, so I started Day 2 bright-eyed and bushy-tailed.

Three London based Agencies had been nominated for EPiServer Awards (LBi, Rufus Leonard and Fortune Cookie), and we tried to stick together with the UK EPiServer staff. Unfortunately, our show of solidarity wasn’t enough to bring an EPiServer Award back to Blightly. In an extremely slick Oscars-like ceremony, the 5 awards were handed out. However, the voting felt rather Eurovision-esque, and while the UK received nil point, Sweden bagged 5 out of 5 awards. Earlier in the day, one of the keynote speakers asked the audience if they felt Sweden would be a top IT supplier in the next few years. After taking a clean sweep at the EPiServer Awards (beating 118 entries from 11 countries, if memory serves), they certainly already are. Maybe next year …

Finally, a note to EPiServer marketing. Changing the URL to the Events pages (Upcoming_Events to Passed_Events) makes linking to them pretty painful.

Expect another update from the next EPiServer Event in London Town.