I began to think what a deed I’d done.
I grabbed my hat and I began to run.
I made a god run but I ran too slow;
They overtook me down in Jericho
- IN SEARCH OF LITTLE SADIE

Lordy, has it been a year already? Sure has. The 2010 Gartner Magic Quadrant for WCM is out. You can get the report here courtesy of our friends at SiteCore. As usual it is worth a read, but here is the juicy bit:

I’ve marked the guys that have improved a reasonable amount with a green line, indicating where they’ve moved to since 2009. No-one has really slipped, although a few have vanished. EMC have given up on WCM and are partnering with Fatwire instead. Vignette and Nstein are also now part of the Open Text dot. Expect to see Day replaced by Adobe on here in 2011.

They’ve stuck with the same Big Three (Oracle, Automony/Interwoven and Open Text) in the lead as last time. Two other Big Guys – Microsoft and IBM – are inching closer to the Leader Quadrant. It does seem that to be near the top of the “ability to execute” axis, you need to be a massive company and have technology that is at least ten years old. I ranted about this last year, and the same thoughts apply. I should point out that this dimension is defined as “how well a vendor sells and supports its WCM products and services“, not on the success of implementations or happiness of customers. If you want to get the products with the most marketing dollars behind them, this is the axis for you.

The Open Text logic still confounds me. Here is how I see it. In 2009, Open Text was one of the three leaders, based on what I can only assume was The Product Formerly Known As RedDot. Vignette and Nstein were lingering in the shitty quadrant (VIGN on the border, admittedly). So my only conclusion is that RedDot was the favoured product in the eyes of Gartner. However, my spider senses (and OTEX staff layoffs) tell me RedDot is on its way out and the Vignette WCM product is the Chosen One. So I’d have expected the Gartner folk to move OTEX further into the danger zone, but the uncertainly and product direction have actually given them a boost.

The tussle between the younger upstarts is as close as ever. The Java vendors (FatWire and Day) have gained slightly on the .NET ones (SiteCore, Ektron). The Java/.NET hybrid, SDL, keeps its nose in front. I think we’ll see bigger gaps in 2011.

Last year, I noted that poor EPiServer had got a bit of a raw deal. That’s been fixed. I’ve always felt they should be sitting right next to SiteCore on this thing. And CoreMedia also got a big bonus. Alterian got a little boost, but they’re still in the quadrant of despair.

There are two new vendors on there, Atex and Dynamicweb. I’ve heard of the latter but never seen them. And only heard of Atex when they aquired Polopoly as few years ago. Never seen their product either, so not comments here.

Still no Open Source vendors on here, for the same revenue related reasons as last time. I’m not going over all that again.

Most of these little yellow dots haven’t drifted very far in a year – the report is pretty similar despite the M&A activity that has kept us bloggers busy. So pretty much a repeat of last year. And, like last year, here is hoping Gartner’s lawyers don’t serve me any takedown notices.

I went into a restaurant
Lookin’ for the cook
I told them I was the editor
Of a famous etiquette book
- BOB DYLAN’S 115TH DREAM

So, Web Content Management has progressed from a Gartner MarketScope in 2008 to a Magic Quadrant in 2009. I’m normally quite a fan of Gartner, and was fortunate enough to hear Mick MacComascaigh (the lead WCM Analyst)  give a great presentation at a recent event. We even had a nice chat about WCM Maturity Models afterward. However, I’ve got to say that it’s quite difficult not to treat this research as a giant advert for Oracle. To start, here it is:

Gartner Magic Quadrant for WCM Aug 2009

Who Is It For?

I think the introduction to the research is interesting. It starts by listing who would benefit from it:

This Magic Quadrant will help CIOs, and business and IT leaders that are analyzing their Web strategies to assess whether they have the right WCM offering to support them.

This seems to list everyone except the people that are actually going to use the thing and, as a result, seems to place very little weight on the things I care most about: usability for the editors and a warm fuzzy feeling for the developers. The report is far more concerned about market share, geographical penetration and long term company prospects. History shows us that a typical WCM implementation have an average lifespan of only three years. Is this because the buyers aren’t thinking about long term CIO/Business/IT issues? Or is it because the world changes fast and we shouldn’t worry our pretty little heads too much about things too far in the future?

CMS Watch had something to say about the report, mainly around the fact that it is too high level and strategic, and tends to ignore the “nitty gritty” details that can be so important. CMS Wire also talk about it here but they seem more happy with the whole thing.

As an aside, I also don’t necessarily think that a large stable company always leads to a large stable product. Just look at all the recent acquisition activity. The road map for some of the big boys is far from clear and some well established products might start to fester due to lack of R&D investment.

Gartner vs Forrester

So, how much to the two big analyst firms agree? Let’s have a look at the Forrester Wave from a couple of months ago:

The Forrester Wave™: Web Content Management For External Sites Q2 2009

So they do agree on a most things. Both have Autonomy/Interwoven and SDL Tridion in the Leader area. Fatwire, Open Text (pre-Vignette acquisition) and Day are all up there. Microsoft is struggling on both, although Forrester prefer their strategy while Gartner prefer their current offering. IBM, Vignette and EMC are also put into the same ballpark.

Gartner covers a few more vendors. The three smaller .NET vendors (Ektron, SiteCore and EPiServer) all make the grade. I’d have expected to see the EPiServer dot in almost the same place as SiteCore as, in my experience, the two always come extremely close in all evaluations I’ve seen. I’d have put them both ahead of Ektron, but maybe that’s just me. I guess EPiServer are only just starting their US invasion which might have penalised them a bit.

The two reports also agree on not including Open Source vendors for various reasons. Quite a few people in the blogosphere are upset about this. The cynical amongst you might think that this is because Open Source vendors don’t pay analysts as much to include them on reports, but this couldn’t possibly be anything to do with it.

But What About Oracle?

Aaah, yes. The anomaly. Oracle UCM nee Stellent comes first in the Gartner report while a distant tie sixth in the Forrester one. Oracle is going mental about this on Twitter and any other advertising channels it can find. The research cites Oracle’s strengths as the ability to integrate with other Oracle products, including their CRM system. I’m not a fan of these so-called “tighter integrations” which are diametrically opposed to my view of loosely-coupled separation of concerns. Sounds like Gartner want Oracle UCM to become a monolith which reaches far beyond the boundaries of what I’d define as Web Content Management. Interestingly, Gartner’s three leaders are all vendors more traditionally associated with ECM. Price doesn’t seem to be a factor at all in the quadrant.

For the very observant among you, note that all the URLs to Gartner’s public “sponsored” research contain /oracle/, not just this one. So I wouldn’t get hung up on that – I presume it’s the platform they use? [UPDATE: See the comment about this below]

Niche Players: Good News and Bad News

Here’s the good news. Gartner advises that maybe a Niche Player is good for you:

Gartner advises organizations against simply selecting vendors that appear in the Leaders quadrant. All selections should be buyer-specific, and vendors from the Challengers, Niche Players or Visionaries quadrants could be better matches for your business goals and solution requirements.

Here’s the bad news. I can’t for the life of me figure out why anyone would want to look at a Niche player according to Gartner’s metrics. They have no ability to execute, and no complete vision. Sound like a bunch of losers. In fact, in my view it’s probably better not to be on this MQ at all than to be a niche player. You’ll save yourself a bunch of money, and a bunch of bad publicity. Nstein tweeted happily about being included on the quadrant for the first time. On the other hand, I’d be furious if I was an established vendor like Alterian and got stuck in the bottom right. So, a question to all you vendors – would you rather be on this as a Niche Player, or not on it at all?

Note that in the MarketScope from 2008, both IBM and MediaSurface (Alterian) were “Cautions”. IBM have progressed safely into the Challenger zone while I’m not sure exactly what they’ve done in the last 12 months to get there. And poor Alterian seem like the victims here, being penalised primarily, it seems, for having more than one WCMS product. Now while this can be confusing, they certainly aren’t the only vendor in this position.

I’ve decided I certainly prefer the research that doesn’t rank the vendors and serve as self-fulfilling marketing for the vendors that do well. The strengths/weaknesses listed are really high level and vague, so you need to take a leap of faith. This kind of advertorial isn’t for me, I’m afraid. Maybe if Gartner published the complex calculations (and they are complex) that go on behind the scenes I’d trust it more.

So Why Trust Me?

Well, I’m Head of Development for the company that came first in the most recent Forrester Wave™: European Interactive Agencies — Web Design Capabilities. What more proof do you need?

Arthur Weasley: This is very, very peculiar. It seems as if your hearing is to be in front of the entire Wizengamot.
Harry Potter: I don’t understand. What has the Ministry of Magic got against me?

It ain’t that I’m questionin’ you.
To take part in any quiz.
It’s just that I ain’t got no watch
An’ you keep askin’ me what time it is
- IF YOU GOTTA GO, GO NOW

A Quiz

Right, the quiz. It all started when I got invited to play some dumb-ass quiz on QuizTweet.com. Something about Which Mixed Drink Would I Be. Now I only drink beer these days, so I ain’t no mixed drink at all. But all the CMS cool kids were turning out to be Martini’s, so I bowed to the pressure to prove I was different. QuizTweet is pretty sneaky as once you’ve invested time and energy answering the questions, it then asks you for your Twitter creds so it can tweet your results. You find out how you’ve done at the same time as the world finds out. So I break my own rules and give the QuizTweet app access to my Twitter account. And it doesn’t really warn you either. @QuizTweet – if you’re reading this, I really think you need to add in a notification screen so people realise what is about to happen.

Once I’d sold my soul and creds to QuizTweet, I figured I’d try to set my own quiz up. The interface is pretty sweet and I was done in 20 minutes. You first define the different possible outcomes (with a description and an easy-to-select image), and then write the questions. For each question, you need to write an answer for each outcome. Which means I needed 13 possible responses for each question. This is far too many – I wish that I could assign multiple outcome to the same question response. The screenshot belows shows the kind of interface you get for each question. I’ve only shown 4 of the 13 response form elements though.

I’ve no idea how the system selects the outcome. I presume that it picks the outcome with the most responses, and is random in the event of a tie. In my quiz, I’m guessing selecting 3/10 questions for a certain outcome will be enough. If I’d known how popular the stupid thing would become, I’d have given the questions more thought! As of now, over 600 tweeps have taken the quiz and it has made page 1 of the Top Quizzes. It’s even “Trending” which isn’t bad considering the small target audience. The annoying way that it tweets the results for you also makes it very viral. I think QuizTweet has potential.

For those that are wondering, the 13 possible outcomes are Alfresco, Alterian, Day, Drupal, EMC Documentum, EPiServer, Fatwire, MOSS (SharePoint), Notepad, Open Text, SDL Tridion, Vignette and WordPress. Day was added late. Alfresco and MOSS added even later. The choice of what was included was pretty random – they are systems I know something about, and are not too close to one another.  I really liked the cheap marketing stunt from @martinvm with this tweet claiming to have done the quiz and got GX WebManager – even though it wasn’t an option. Nice work, Mr Product Manager.

As QuizTweet doesn’t let me see the results, I am monitoring them via a Twitter Search and am getting them emailed to me via Twilert. If people are interested, I’ll post them in a couple of days.

In case you were wondering, it turns out I’m not different from the other CMS nerds. I’m also a Martini. If you have the urge, you can play the CMS Quiz here. And if you’re really impressed or truly horrified by the result it gave you, please leave a comment.

Some Beers

If you don’t live near London, you can stop reading now. Maybe do the quiz again. However, if you do live near London and you’re still reading, I figured I might as well plug the Last Thursday CMS drinks. A few people get together over some beers and talk about Content Management, the web industry and other random things. We meet on the last Thursday of every month. It is a bit like the CMS/Pub/London drinks we used to do about 5 years ago. If you’d like to find out more, have a look at Meetup.com Event. Everyone is welcome. The only rule (especially for CMS vendors) is no hard selling please. Any attempt to sell anything to anyone must be preceded by buying a round of drinks for everyone within earshot. Note that although one of the organisers works for Squiz.Net, the event is in no way affliated with or sponsored by any vendor.

So far there have been about 5 meetings, and they’ve been good fun. Hope to see some more of you there for interesting discussions. By the way, did you know that there is a Free Beer published under a Creative Commons License? That’s free as in speech, not free as in beer.

A Celebrity Visit

Some breaking news. There is going to be a Danish celebrity having some beers in London on July 2 – that’s next Thursday. Come along and get a beer and an autograph. The Danes don’t make beer, but if they did, it would probably be the best beer ever.

I ain’t lookin’ to compete with you,
Beat or cheat or mistreat you,
Simplify you, classify you,
Deny, defy or crucify you.
All I really want to do
Is, baby, be friends with you.
- ALL I REALLY WANT TO DO

Part 1: The Beginning
Part 2: The Meme Spreads
Part 3: The Aftermath

It was the morning after the night before, and the CMS Vendor Meme started by Day Software began to spread. Two further vendors (Magnolia and Alfresco) were infected on the first day, but the days that followed saw the meme spreading like the Undead. So far, we have 18 Vendor Zombies. What follows is a day by day account of the unfolding events.

dotCMS have good designers

Big news. Vignette have responded using a FaceBook note. I gotta be honest, I didn’t think they would. Hats off to them, I say. They started with an intro explaining how Kas’ checklist didn’t really apply to them, only to ” stand-alone, SMB-focused software targeted at companies” that are “managed by a very small IT team”. They also find “that the Enterprise customers we serve don’t typically let the needs of IT drive their Web experience decisions”. So what? Why does that mean that the checklist doesn’t apply? I would have left a comment, but sadly no comments allowed. [UPDATE: Mea Culpa. You have to be a Fan of Vignette to comment on their page. But you can.]

They didn’t give themselves a score, but gave a YES for most questions. The occassional NO was well justified. The one SORT OF that made me chuckle was the “running on latest version of the software”. They’re “not on the latest point release”. Well, have fun upgrading that. It’s only a point release after all. Shouldn’t take long at all. Just a click, I’d think …

20 March 2009: Nuxeo enter the fray with a 40/45. They haven’t tagged anyone since they think there isn’t “any serious player that hasn’t been tagged already” . And they seem to be my kind of company. They’ll trade SDK’s for beer. They’re threatening to spread the meme to DM and Collaboration too.

Sweet! Another big player is up for a bit of fun. OpenText have entered, but not given themselves a score. Like Vignette, they start with a well written but very corporate intro explaining how the rules of the game don’t really apply to them. Nevertheless, they kindly agree to play anyway as “our customers expect nothing less than a transparent, strategic vision from Open Text”. Impressive stuff. An extremely slippery dodge on Question 14 – one price sheet. They also manage to squeeze in a few sales pitches (question 9 and 10). The RedDot name didn’t appear once. The brand is truly gone it seems. All in all, nice one OpenText.

Hot on their heels comes EPiServer, who score themselves highly with 42/45. Right up there at the top. Now, I am a skeptical little man and that sounds on the high side. But I know EPiServer extremely well (believe it or not, I’m a certified developer who isn’t allowed to code) and I don’t think I can’t fault their logic. They’re certainly very accurate about their answer to the language question. If anything, when you install it as English you might see the odd bit of Swedish. And maybe I’d lower the 2 to a 1 on the licensing model as the definition of a site, as they confess, is confusing as hell. But a big thanks to EPiServer for entering. They haven’t tagged anyone yet.

SiteCore in next. They gave themselves a modest 40/45. A very nice response though. My favourite was the response to the Dog Food challenge – not only do they use pre-release versions on their site, but they call it Champagne instead of Dog Food. Also like their answer to the documentation question. I’m starting to think that the Documentation question doesn’t belong on the checklist. Online documentation is probably more useful than locally installed documentation. Thanks for playing, SiteCore. But I’m not going to link to your ugly red “star image” cause it is 500 KB big.

Autonomy/Intervowen and SDL Tridion – come out, come out, wherever you are …

21/22 March 2009: It’s pretty quiet over the weekend. Almost too quiet. Then, suddenly, another big player posts their response. Thanks to Tom Wentworth from Autonomy/Interwoven. It’s absolutely brilliant to have all the major vendors getting involved in this. Really good for the CMS Community, I think. Like the other Enterprise Vendors, they haven’t given themselves a score. I think if they were to score themselves, it would be pretty low. However, all their responses are sensible and highlight the fact that the ECM players considers themselves very different to the smaller companies.

So, it seems that only one large vendor that has been tagged who is staying out of this. I’m not going to name the chickens again, but I wil say that an anagram of their name is “sordid lint”. C’mon, people, air that dirty laundry.

23 March 2009: Things appear to be getting quieter now that most of the main players are in. Doesn’t look like the meme is going to infect non-CMS vendors. A new entry today comes from Alterian (who own both MediaSurface and Immediacy). I liked the tone of their response. Very collaborative, very honest, and even congratulating some of the vendors on their response to other questions. They, like others on Twitter, question the validity of the reboot on install challenge, about which I’ll say more when everyone is in.

They don’t give themselves a score, but we’ll forgive them as they would probably have to score their two products independently. This would confuse the league tables horribly. I think the tone of their response proves how wrong I was about how this was going to play out. It isn’t a Deathmatch at all. But “CMS Celebrity Deathmatch” is a more catchy title than “CMS Collaborative Love In”.

“Some think the noble hippopotamus a somewhat pointless rhinoceros“. Not these guys, though. Hippo CMS come next, tagging Open Source Vendors OpenCMS, eZ Publish, Joomla!, TYPO3, Plone and Drupal. If this meme spreads into the Open Source land, all hell could break loose. Maybe someone will tag WordPress? Anyway, Hippo join Jahia at the top with a whopping 43/45. And where they deducted points from themselves, you can tell they feel they have the moral highground. Who needs an installer when you can deploy WARS and EARS? And surely editors speak more than one language? Did you know that hippos kill more people in Africa than any other large animal?

Another great side effect of this meme is that we are finding CMS Gurus on Twitter to follow. They’re all crawling out of the woodwork. Bill Trippe is compiling a list. He said he’d post a link here in a comment when it is ready. [UPDATE: Bill has posted the link below, but I got this wrong. It is a list of the actual vendor accounts, not individuals].

Part 1: The Beginning
Part 2: The Meme Spreads
Part 3: The Aftermath