March 2010
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Why the iPad Makes Murdoch Right

My thoughts on the iPad, why it will be good for the publishing industry, and why people will pay for content on it.

Saving the Planet and Winning Awards

LBi has won Best B2B campaign at the prestigious Revolution Awards for Generation Green and the eco rangers game. Judges who comprised of senior staff from agency and client side said that the campaign was a “clever initiative to get schools and children engaged with British Gas in a subtle way while educating them on environmental issues in a fun, interactive and playful manner”.