August 2010
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Drifting Yellow Dots – Gartner CMS MQ 2010

I began to think what a deed I’d done.
I grabbed my hat and I began to run.
I made a god run but I ran too slow;
They overtook me down in Jericho

Lordy, has it been a year already? Sure has. The 2010 Gartner Magic Quadrant for WCM is out. You can get the report here courtesy of our friends at SiteCore. As usual it is worth a read, but here is the juicy bit:

I’ve marked the guys that have improved a reasonable amount with a green line, indicating where they’ve moved to since 2009. No-one has really slipped, although a few have vanished. EMC have given up on WCM and are partnering with Fatwire instead. Vignette and Nstein are also now part of the Open Text dot. Expect to see Day replaced by Adobe on here in 2011.

They’ve stuck with the same Big Three (Oracle, Automony/Interwoven and Open Text) in the lead as last time. Two other Big Guys – Microsoft and IBM – are inching closer to the Leader Quadrant.┬áIt does seem that to be near the top of the “ability to execute” axis, you need to be a massive company and have technology that is at least ten years old. I ranted about this last year, and the same thoughts apply. I should point out that this dimension is defined as “how well a vendor sells and supports its WCM products and services“, not on the success of implementations or happiness of customers. If you want to get the products with the most marketing dollars behind them, this is the axis for you.

The Open Text logic still confounds me. Here is how I see it. In 2009, Open Text was one of the three leaders, based on what I can only assume was The Product Formerly Known As RedDot. Vignette and Nstein were lingering in the shitty quadrant (VIGN on the border, admittedly). So my only conclusion is that RedDot was the favoured product in the eyes of Gartner. However, my spider senses (and OTEX staff layoffs) tell me RedDot is on its way out and the Vignette WCM product is the Chosen One. So I’d have expected the Gartner folk to move OTEX further into the danger zone, but the uncertainly and product direction have actually given them a boost.

The tussle between the younger upstarts is as close as ever. The Java vendors (FatWire and Day) have gained slightly on the .NET ones (SiteCore, Ektron). The Java/.NET hybrid, SDL, keeps its nose in front. I think we’ll see bigger gaps in 2011.

Last year, I noted that poor EPiServer had got a bit of a raw deal. That’s been fixed. I’ve always felt they should be sitting right next to SiteCore on this thing. And CoreMedia also got a big bonus. Alterian got a little boost, but they’re still in the quadrant of despair.

There are two new vendors on there, Atex and Dynamicweb. I’ve heard of the latter but never seen them. And only heard of Atex when they aquired Polopoly as few years ago. Never seen their product either, so not comments here.

Still no Open Source vendors on here, for the same revenue related reasons as last time. I’m not going over all that again.

Most of these little yellow dots haven’t drifted very far in a year – the report is pretty similar despite the M&A activity that has kept us bloggers busy. So pretty much a repeat of last year. And, like last year, here is hoping Gartner’s lawyers don’t serve me any takedown notices.

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9 comments to Drifting Yellow Dots – Gartner CMS MQ 2010

  • Interesting in a ‘no surprises there then’ kind of way. Agree on the size thang – ability to execute ‘what’ exactly? On a complex vision that no-one will eventually pay for or be in a position to implement because it requires forklifts?

    It smacks a little to me of laziness on Gartner’s part – or maybe a bit of a cobbling together because the impact of the larger firms’ acquisition programmes hasn’t yet truly been manifested. As ever it’s Autonomy’s position that really surprises me. Really? Top right? The proof of the quadrant pudding, I guess, will be in the relative sales figures over the coming year.

  • I wrote up my thoughts on the Gartner MQ yesterday — I agree, the position of Open Text surprised me the most. In the last few years I haven’t seen Open Text (both the former RedDot and Vignette products) in competitive opportunities more than a few times. I suspect my vendor peers are seeing the same.

    In my opinion, being labeled as “niche” is probably better than being a challenger. Microsoft and IBM clearly have the financial resources to better compete in web content management. I wouldn’t be surprised to see IBM move next year as they execute on their Project Northstar vision.

  • Not wanting to open old doors of the role of open source CMS (WEM) but has there come a time where this quadrant should be called the Gartner proprietary CMS Magic Quadrant?

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