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McBoof’s Predictions For Content Management In 2011

Right, sheeple – it’s time to learn something from the Great McBoof. Normally you’d expect to pay somewhere between $5000 and $10000 for this kind of information in some top secret report. But here it is, completely free. Steal it all when your CIO demands your white paper on Trends for Next Year, or to impress your friends at your local #LastThursdayCMS. So, without further ado, I guess you McBoof’s Predictions For Content Management In 2011.

The Perils of Procurement

You’ve initiated a new major WCM project. You’ve got your board approval, you’ve had your budget signed off, and you’ve a vague idea of what you want: a friendly CMS, a decent Search Engine, something to handle User Generated Content and some kick-ass Analytics. You’ve got a team of pragmatic-developer-ninjas waiting in the wings to integrate them beautifully. You’re in a good place. Time to procure some products. That should be easy.

How to Keep a CMS Vendor on their Toes

We’ve all read plenty of CMS Evaluation RFP response documents. And we’ve all sat through many a long CMS Vendor demo. Maybe it’s just me, but they’re all starting to look pretty similar. So, how do you differentiate between these things?